Website Conversion

WebConverter - The Science of Driving up Website Conversion Rates

Out of all the visitors that come to your site only a small percentage will pick up the phone, fill in a form or purchase a product. The percentage of people that perform one of these tasks is known as your conversion rate. If you can make small, consistent improvements to your conversion rate, then your entire business can reap huge benefits.

If you could double the conversion rate of your website, that would half the cost of your marketing or double the amount of leads/sales you generate from the same marketing spend!

WebConverter is a proven process that involves:

Gathering information from your sites analytics package.
Understanding why visitors leave without converting.
Building experiments that test this knowledge.
Rolling out changes that improve your website.

Call us now to find out how we can impact your business!

Why you need to increase your conversion rates!

Six reasons why increasing your conversion rates should be top of your marketing goals this year:

Your site is losing business now. Most websites are losing potential business 24 hours a day. Within a few months you could be seeing significantly increased profit levels.
You can double the leads/sales you generate. That would half the cost of your marketing or double the amount of leads/sales you make for the same marketing spend!
PPC and SEO are getting more competitive. Just increasing your budgets is not the answer! You could get your sales for half the price your competitors pay.
You can grow market share. Because you would convert visitors at much lower costs than before, you could bid much more on PPC networks or double your SEO budget, driving huge amounts of visitors.
Your affiliates will earn much more. This will attract seriously high-end affiliates and drive even greater numbers of conversions.
You can afford to advertise in media that you had viewed as too costly. Radio, newspapers, TV etc.

Call us now and let us help you hit your targets this year!

What we can achieve for our clients:

MagicLoans.co.uk
Magic Loans are a leading secured loan provider and we help to drive a lot of traffic to their site from both SEO and PPC. They also advertise on TV and do a lot of direct marketing.

Their website was driving 8% of all visitors into their loan application process and 23% of these people were completing this application form. That’s a conversion rate from visitor to loan application of 1.84%.

This meant that for every 20,000 visitors that hit their home page they received 368 loan applications of an average value of £7,000.

Tasked with driving up loan applications from all marketing channels landing on the website, we set about analyzing the current conversion rate of the clients 4 stage loan application and the effectiveness of their home page in driving visitors into the application process.

Once we had completed our analysis we set about testing a new home page and a new loan application process. The loan process itself was still in 4 stages and gathered identical data to the original but we had modified a number of other factors.

Within 3 months of testing we had increased the rate at which the home page drove visitors to the application process from 8% to 51% and improved the number of people completing the 4 stage loan application from 23% to 48%.

This meant we had increased the sites visitor to loan application conversion rate to 24.48% an overall increase of 1,230%.

This means that now, for every 20,000 visitors the site receives it generates 4,896 loan applications. This has dramatically impacted the clients business and on an average month drives an extra 4,528 loan applications.