Ad network launched by LinkedIn

17th September 2008

Professional network company LinkedIn has taken strides into the online marketing sector with the launch of the new LinkedIn Audience Network.

The network will allow marketers to target professionals more specifically and effectively, the firm suggested.

Steve Patrizi, the company's advertising sales manager, implied the move was the result of LinkedIn listening to what the marketing industry wants.

"They want mass reach against specific segments of decision-making professionals and they want their ads to appear in quality environments," he remarked.

LinkedIn has more than 27 million members, making it the biggest internet network for professionals on the planet.

It claims that every single company on the Fortune 500 list is represented in some form in its membership base.

Earlier this year, LinkedIn announced that it was to launch Company Profiles, which was designed to enable its users to find out about firms that they are interested in and enable these businesses to contact possible customers or employees at the same time.