Blogs 'ideal for interacting with customers'

18th August 2008

Blogs are a useful tool for organisations looking to improve their reputation online and interact more with customers.

This is according to course leader for the MSc in digital marketing communications at Manchester Metropolitan University David Bird, who told Crain's Manchester Business that blogs are also beneficial when it comes to showing how well-versed the company is in trends in their sector.

He warned against using blogs as a one-way marketing channel, instead recommending that organisations rely on online journals to respond to queries from customers.

Mr Bird went on to advise: "The best blogs are the ones that allow unmoderated comment. It exposes the business but you can't afford not to do it."

According to the E-Commerce Times, those getting involved with Web 2.0 techniques such as blogs would do well to ensure they first set out their goals and real audience for the platform.