Veoh launches new ad targeting system

14th July 2008

Internet television service Veoh Networks has unveiled a new behavioural targeting system for advertisers.

The initiative, which is currently available in beta format, allows marketers to target video viewers based on the kind of content they are watching across a number of interest and lifestyle categories.

This system can be taken advantage of for ads placed alongside both independent videos and network television shows, Veoh said in a statement.

According to the company, it streamed over 52 million hours of content in June and its users watch more than 100 minutes of video each every month.

"By helping marketers connect with their target consumers - no matter what type or length of video they're watching - Veoh is unlocking the tremendous opportunity in internet video advertising," commented Steve Mitgang, chief executive of Veoh Networks.

Meanwhile, Google recently struck a deal to use its AdSense program to distribute the new animated series from Family Guy creator Seth McFarlane in a bid to find new advertising revenue channels, according to the New York Times.