Social media monitoring platform partners with blinkx

3rd June 2008

Radian6 is teaming up with video search engine blinkx in a content feed partnership to improve brand monitoring.

The deal will give the social media monitoring platform greater access to popular online sharing sites including YouTube, Grouper and Veoh to help track references to brands, companies and organisations as they are made.

Opinion forums, photo-sharing sites and other emerging online channels will also be under surveillance.

Marcel LeBrun, chief executive officer of Radian6 explains the partnership was prompted by suggestions from consumers.

He says: "Our customers tell us that online brand monitoring is about more than just tracking blogs. In order to truly track their brands online they have to monitor all major forms of social media."

London and San Francisco-based blinkx has currently indexed more than 26 million hours of audio, video, viral and TV content, making it the world's largest video search engine.