Relaunch for ITV online TV service

20th March 2008

ITV is hoping that a relaunch of its online video player will make it a serious contender against the BBC's market leading iPlayer.

According to the Guardian, a revamped online catch-up facility is to be introduced by the network less than a year after its web TV facility was first launched.

The company will attempt to improve navigation by enabling users to search for programmes in a new way, while recommendations and the highlighting of the "most watched" shows are also to be featured.

Industry publication E-consultancy claims that there are a number of problems with ITV's current web TV service, which was overtaken dramatically by the iPlayer despite being launched a number of months earlier.

Too much advertising can hamper the user experience, while the product is also said to be difficult to use at times.

The BBC recently conducted a redesign of its website, giving users the opportunity to customise their experience with local news and weather and alternative colour options.