Sites in "tight battle" for social networking top spot

19th March 2008

The social networking market is divided between two companies that are battling it out for the lead position, it has been claimed.

The new Digital World: State of the Internet report from comScore notes that MySpace and Facebook are struggling to claim the top spot as social networking becomes an increasingly popular digital pastime.

"MySpace and Facebook are in a tight battle for the global leadership position, each attracting more than 100 million visitors per month," notes the digital world analyst.

There has been a 34 per cent growth in the number of visitors to social networking sites over the past year, with the total audience now 530 million.

Facebook followed MySpace into the online community market in 2004, a year after the News Corporation owned site was founded.

Meanwhile, the report reveals that 21 per cent of web users worldwide are from the US, although growth has slowed compared to other nations in eastern Europe and Asia.