YouTube leading web video market

17th March 2008

About one-third of all videos viewed on the internet in January were on YouTube, a new study has indicated

The survey by comScore found that Google sites took a 34.3 per cent share of the market in the first month of 2008, with 96 per cent of items viewed on this property represented by YouTube.

In comparison, Fox Media - which ranked second - took six per cent of the total number of videos viewed.

The figures have been released after Google's head of quality, Matt Cutts, told Wired magazine that the company is not biased towards YouTube in video searches and is actively attempting to promote market diversity.

According to the comScore report, more than three-quarters of the total web audience in the US watched videos on the internet in January.

The average viewer spent 206 minutes watching content on the internet during the month, the report revealed.