Website design 'should not be static'

12th March 2008

As businesses develop and grow, so should their web presences, according to one industry representative.

Dr Adam Le Gresley, head of operations with Technology Means Business, has observed that web development should mirror corporate development and urged firms to remember this when establishing an online strategy.

"Be mindful of the fact that your business requirements may change and you may need to upgrade to business and premier packages to acquire the more advanced functionality for your site," he said.

Dr Le Gresley's comments came after comScore released statistics indicating that Britain now has the most active online population in Europe, with daily visits reaching 21.8 million in the UK.

He added that the amount of responsibility a company will need to take in order to establish a web presence could vary according to the size of the site.

Enterprises using a small amount of space on a hosting provider's service will need to oversee matters more thoroughly than companies running complex sites with their own dedicated service and technical support adviser, he said.