Conversion Rate Optimisation

Our WebConverter Service -

How well your website converts visitors into enquiries or sales is critical to the success of your business. Epiphany Solutions offer WebConverter – a proven process for identifying, analysing and improving areas of your website to ensure they deliver the highest possible conversion rates and therefore return on investment.

“39% of companies are dissatisfied with their online conversion rates, and 47% of companies believe lack of resources is the barrier to this.” [source: econsultancy conversion report, 2009].

As one of an elite group of Google Qualified Conversion Professionals, we have on average helped our clients increase their conversion rates by more than 28% over the last twelve months. Even a small improvement in your websites conversion rates can yield great returns across all marketing channels that drive visitors to your website.

WebConverter Explained

WebConverter is a proven process that involves:

Gathering information from your sites analytics package.
Understanding why visitors leave without converting.
Building experiments that test this knowledge.
Rolling out changes that improve your website.

Most people that visit your website leave without converting into sales or leads. In most cases, over half of them leave after viewing just one page.

If you think about all of these people as lost business, it’s easy to see why it’s critical to do everything you can to gain some form of commitment from these visitors.

Our WebConverter process begins with detailed analysis of how people are navigating your site, it identifies which pieces of information are key to their interaction and drives out a list of possible reasons why people leave the site before taking the action you want them to.

We then generate a number of intelligent tests on key pages and calls to action throughout your site, that allow us to test exactly what role these different elements play in convincing visitors to make a commitment. These tests are then run in parallel, splitting traffic down the competing routes in order to determine the most advantageous strategy to roll out.

Our conversion rate optimization process is under-pinned by Google’s Website Optimizer platform that ensures accurate tracking and reporting of all areas of improvement. It is this system that intelligently diverts traffic down the different test routes and reports back results.

Testing not only helps to drive constant improvements from your marketing channels, it also ensures you only invest in web development that is proven to increase your sites effectiveness.

Client Case Study – Garage Retailer

Business Challenge

A concrete garage retailer was concerned that the return on investment they were getting from their advertising had reached a plateau. They worried that whilst a lot of people were visiting their website, few were contacting them to request quotes, or to buy a new garage.

Solution

Epiphany conducted extensive analysis of the clients website and discovered that rather than contacting the company, the majority of visitors were downloading a brochure instead. The option to download a brochure was far more prominent on the website than the option to request a brochure, or to make a telephone enquiry.

This was causing the client to lose control of the sale because decisions were being made outside of their sphere of influence.

Epiphany, therefore, implemented a number of changes to the homepage and landing pages, most importantly highlighting the ‘brochure request’ call to action and forcing visitors to give their contact details in order to download a brochure.

Business Benefits

By repositioning these key elements of the website, Epiphany was able to increase the conversion rate of the site by more than 300%!

The client was delighted with the results, and where the bulk of their business had historically been offline, this one website optimisation test shifted the balance so significantly that they now have a major online presence.

How WebConverter can work for you

Why you need to increase your conversion rates!

Your site is losing business now. Most websites are losing potential business 24 hours a day. Within a few months you could be seeing significantly increased profit levels.
You can double the leads/sales you generate. That would half the cost of your marketing or double the amount of leads/sales you make for the same marketing spend!
PPC and SEO are getting more competitive. Just increasing your budgets is not the answer. You could get your sales for half the price your competitors pay.
You can grow market share. Because you would convert visitors at much lower costs than before, you could bid much more on PPC networks or double your SEO budget, driving huge amounts of visitors.
Your affiliates will earn much more. This will attract seriously high-end affiliates and drive even greater numbers of conversions.
You can afford to advertise in media that you had viewed as too costly. Radio, newspapers, TV etc.

If an organisation has someone responsible for conversion they are more than twice as likely to have experienced improved conversion rates in the last 12 months [source: econsultancy conversion report, 2009].

Our website optimization service is designed to benefit any company in any industry. Whether you have a small e-commerce website or you spend millions of pounds per month, WebConverter can help you.

Magic loans Case Study

Business Challenge

Magic Loans are a leading secured loan provider and we help to drive a lot of traffic to their site from both SEO and PPC. They also advertise on TV and do a lot of direct marketing.

Their website was driving 8% of all visitors into their loan application process and 23% of these people were completing this application form. That’s a conversion rate from visitor to loan application of 1.84%.

Solution

Tasked with driving up loan applications from all marketing channels landing on the website, we set about analyzing the current conversion rate of the clients 4 stage loan application and the effectiveness of their home page in driving visitors into the application process.

Once we had completed our analysis we set about testing a new home page and a new loan application process.

Business Benefits

Within 3 months of testing we had increased the rate at which the home page drove visitors to the application process from 8% to 51% and improved the number of people completing the loan application from 23% to 48%.

This meant we had increased the sites visitor to loan application conversion rate to 24.48% an overall increase of 1,230%.

This means that now, for every 20,000 visitors the site receives it generates 4,896 loan applications. This has dramatically impacted the clients business and on an average month drives an extra 4,528 loan applications.

Why choose Epiphany for WebConverter?

We have a full suite of proven tests for you to choose from. Our experts will advise you on which tests will be most effective, and over a series of months, implement them and feed back our findings and recommendations.

Epiphany have years of experience, improving the conversion rates of their clients’ websites, and the improvements can be dramatic.

We have been responsible for huge improvements to websites across many industries ranging from financial services to retail. A client in the financial sector saw a 50% increase in online loan applications from their existing Google AdWords campaign, whilst an insurance company saw a 24% rise in online quotations – two extremely competitive industries.

E-commerce sites are a brilliant example of how powerful website optimization can be. In a six week period we doubled the enquiry conversion rate of a construction company, meaning their paid and natural search campaigns became twice as profitable. This allowed them to increase spend and go on to be one of the most prominent suppliers in the industry!

The WebConverter Investment

These improvements can be made for as little as £2000 per month or in certain circumstances we do accept applications from high traffic sites to work on a performance based billing model. These places are limited and we review them every quarter. To find out if this could be applicable to you or to understand exactly how this service could benefit your business fill in the form below: