Social Media

Social Media and Online PR

SEO and Social Media have now become intrinsically linked. If you want to achieve long-lasting success in one, you can’t do it without the other.

Statistics show that Twitter usage has increased by 3,226% over the last year [source: comScore World Metrix].

Twitter is just one of many platforms that allow you to interact with your customers. Social Media and Online PR provide so much scope for improving relationships and brand loyalty that they simply can’t be overlooked as core marketing activities.

Social Media and Online PR are buzz topics at present, and as a specialist digital agency we have a great deal of experience, and a proven methodology that delivers tangible results, which is integral to generating authority and relevancy for your website.

Social Media and Online PR Explained:

Social Media and Online PR are about listening to and understanding your audience, analysing what they want from you and then interacting with them accordingly.

Using online tools that can monitor what your prospects and customers are saying about your brand and products, identifying which social platforms and websites they are using and what resources they need, gives you the ability to understand what these customers want and thus create the ultimate resource for them. This approach enables you to become the authority in your industry and builds loyal relationships that give you greater insight into your market’s requirements.

Social Media and Online PR have broken the boundaries in terms of communication, allowing you to connect directly with customers. It provides new opportunities to communicate with people that you want to speak to by using the most innovative and popular platforms.

Companies need a concrete Social Media and Online PR strategy from the outset, identifying a target audience and the channels through which you intend to communicate with this audience. This is exactly what we will work with you to provide.

Client Case Study – Implementing Social Media Strategy

Business Challenge

Many of our clients have looked at Social Media in the past but struggled to find tangible ways in which to engage with social platforms that could be measured effectively. Every company in the UK has been pitched the idea of a “Social Media widget” or “Social Media campaign” but they are left with more questions than answers in terms the how, why and what!

Solution

We have clients in the debt industry, cosmetic surgery industry and e-tailers that we have designed and built “Ask The Experts” systems for which has helped to transform their forums into busy social meeting places where people ask questions and get expert answers, they can share their stories about their experiences and engage in online chat events – positioning them as thought leaders and experts in their industry.

Business Benefits

Since rolling out these platforms we have increased the number of long-tail searches they appear for and actively increased their sites acquisition rates. The extra user generated content has also helped to support their main SEO efforts whilst the increased communication and closer relationship has helped build brand loyalty and encourage repeat visits.

How Social Media and Online PR can work for you?

93% of users believe that a company should have a presence in Social Media with 85% of these people agreeing that businesses should interact with customers [source: cone, Business in Social Media study, Sept 2008]

Social Media will bring you closer to your customers, improving relationships and increasing brand loyalty. Through Social Media you can offer customer support, product information, company updates, and exclusive offers which will aid customer acquisition, improve trust and generate more conversions/sales in the long term.

A Social Media and Online PR campaign can hugely improve your SEO results, as you will become more visible in search engines for long-tail searches; it should also be seen as an integral part of the link acquisition mix.

Why choose Epiphany for Social Media and Online PR?

We have created a transparent and proven Community Engagement Strategy that incorporates Social Media into a digital marketing mix.

For each of our Social Media and Online PR clients, we look at their business and the users who interact with them (the community), to determine the resources that audience needs. We then implement these to position you as the thought leaders in that industry.

We use a variety of buzz monitoring tools to find the most relevant communities to your business and provide you with platforms and strategies in which to communicate with these communities. Our Website Development team will create these platforms, such as micro-sites and widgets for you so you can constantly be in touch with your audience.

The Social Media and Online PR Investment

Depending on your requirements; we will build this strategy around your goals and objectives. We will go through the following steps with you:

Hold a 2 hour in-house workshop with key members of your team to fully understand your goals, objectives and industry.
Investigate your target audiences, communities and resources.
Define where these audiences live, what resources they need and who the major influencers currently are.
Produce an engagement strategy which will include:
- Your audience and influencer Universe
- Resources and tools this audience require
- What channels we will attract the audience through (Pull Methodologies)
- How we can influence existing conversations (Social Engagement)
- How we can disseminate your resources to these communities (Push Methodologies)
- We will then present this strategy back to the business in an interactive session.

The strategy will be left with you at this time and will remain your property which you can action how you see fit.

The cost is £999+vat – should you decide to engage us in this work, this fee will be fully reimbursed.