Social Media & Search
Social Media Strategy
SEO and Social Media are now intrinsically linked, playing a huge part in the way modern business works. If you want to achieve long-lasting success, you simply can't do one without the other.
A good social media strategy will make your SEO rankings future-proof, while sealing your position as the ultimate community destination for your industry.
We have created a transparent and proven Community Engagement Strategy that incorporates Social Media into a digital marketing mix. Whether you're in Leeds, London, Liverpool or Lerwick, you can become the foremost expert in your field in the eyes of consumers and peers with the deployment of this tactic.
If you become one of our Social Media clients, we look at your business and the users - the community - who interact with you, effectively and efficiently determining the resources your audience needs. We then implement these to position you as the leaders in your chosen industry.
On top of this, we use a variety of buzz monitoring tools to find the most relevant communities to your business and provide you with platforms and strategies in which to communicate with them.
We will build this strategy around your goals and objectives and go through the following steps with you:
- Hold a two-hour in-house workshop between our SEO and social media specialists, who are based in Leeds, with key members of your team to fully understand the goals, objectives and industry that will be addressed.
- Investigate your target audiences, communities and resources.
- Define where these audiences live, what resources they need and who the major influencers currently are.
- Produce an engagement strategy which will include:
- Your audience and influencer Universe Resources and tools this audience require
- What channels we will attract the audience through (Pull Methodologies)
- How we can influence existing conversations (Social Engagement)
- How we can disseminate your resources to these communities (Push Methodologies)
We will then present this strategy back to the business in an interactive session. The cost of this initial process is £2,500 and will drive out a 12 month strategy.
Social Media & Online PR Explained
Social Media and Online PR are about listening to and understanding your audience, analysing what they want from you and then interacting with them accordingly.
Using online tools that can monitor what your prospects and customers are saying about your brand and products, identifying which social platforms and websites they are using and what resources they need, gives you the ability to understand what these customers want and thus create the ultimate resource for them. This approach enables you to become the authority in your industry and builds loyal relationships that give you greater insight into your market's requirements.
Social Media and Online PR have broken the boundaries in terms of communication, allowing you to connect directly with customers. It provides new opportunities to communicate with people that you want to speak to by using the most innovative and popular platforms.
Companies need a concrete Social Media and Online PR strategy from the outset, identifying a target audience and the channels through which you intend to communicate with this audience. This is exactly what we will work with you to provide.
How It Can Work For You
93% of users believe that a company should have a presence in Social Media with 85% of these people agreeing that businesses should interact with customers [source: cone, Business in Social Media study, Sept 2008]
Social Media will bring you closer to your customers, improving relationships and increasing brand loyalty.
Through Social Media you can offer customer support, product information, company updates, and exclusive offers which will aid customer acquisition, improve trust and generate more conversions/sales in the long term.
A Social Media and Online PR campaign can hugely improve your SEO results, as you will become more visible in search engines for long-tail searches; it should also be seen as an integral part of the link acquisition mix.
