Organic Search

90% of website visits begin with a search and 70% of these searches click on a natural listing. A long term commitment to SEO can yield a fantastic return on investment.

Epiphany has enabled its clients to achieve top 3 rankings in the most competitive online markets; ranging from cosmetic surgery to mobile phones; mortgages to casinos. Our proven documented and transparent approach has helped our blue chip and SME clients achieve results time and time again.

SEO Explained:

Search engine optimisation (also known as SEO, organic or natural search) is the process of optimising your websites structure, content and how other websites link to you, in order to achieve the highest possible rankings in the search engines.

Our proven process tackles each one of these factors on a monthly basis and we then produce a detailed, jargon-free monthly report on the developments and improvements this brings to your website and business.

Client Case Study – Genting Stanley Casinos

Business Challenge

Genting are the largest land-based Casino operator in the UK and recently launched Stanleycasinos.com, their first online offering, which is designed to be an extension of the land-based casinos. Epiphany was bought on board at the development stage of the website and was charged with exposing the site to as large an online audience as possible.

Solution

Firstly, Epiphany set about optimising the content of the online platform, authoring guides on poker play and tips ‘n’ tricks for the games; blogging about these guides in relevant areas to encourage online buzz.

We then undertook a large‐scale link acquisition campaign encouraging sites of all shapes and sizes to link to the new platform. To keep fresh content coming to the site, we rolled out a blog with an integrated industry news feed that keeps the site growing in order to satisfy Google’s content algorithm.

During design phase, site architecture was evaluated and modified to ensure optimal performance in search engines. We made recommendations for the content strategy and community engagement strategies were created, in order to position the site as a destination for the gaming community in the search engines eyes.

Business Benefits
Within a matter of months the website reached the first page of Google.co.uk for terms like ‘casinos’ and the campaign generated more than 38,000 unique visits in no time at all.

Client Comments

“Within a matter of months the site reached first page of Google.co.uk for terms like ‘casinos’ in natural listings and as the campaign matured the site has seen in excess of 100,000 visitors so far this year.”

Dan Taylor, Head of Marketing, Genting Stanley PLC

How SEO can work for you?

SEO is the highest driver of any search related traffic and once a campaign has matured, you will recognize the value of your investment. As online markets become more competitive, search marketing is an increasingly important element of the marketing mix, those who choose not to arm themselves with an SEO strategy are missing out on a huge share of the market place.

Why choose Epiphany for SEO?

“98% of our clients would recommend us to a friend. ” [source: client survey, August 2009.]

Epiphany Solutions are a results driven agency who pride ourselves on delivering outstanding ROI in all communications. In a recent poll by NMA, we were listed as the fastest growing search marketing agency in May 2009 year on year:

NMA Growth Table

Having our production departments based outside of London enables us to have extremely low overheads; this coupled with our refined processes means that we are able to achieve fantastic results time and time again without breaking the bank.

“93% of our clients deem our technical staff to be consistently clear, concise and understood.” [source: client survey, August 2009.]

Client Case Study – The CBI

Business Challenge

The CBI needed to rank highly in search engines in order to reach the 200,000 plus searchers per month that look for climate change related terms. The CBI is tasked with influencing the government and business officials that determine climate change policy.

Solution

We created a content managed website that was optimised for search from launch. As well as allowing CBI to keep their content up to date, the system allowed Epiphany to ensure the pages were optimised for search engine rankings.

Business Benefits

Within 4 weeks of going live, the microsite climatechange.cbi.org.uk had reached the first page of Google, driving thousands of targeted visitors to the new site.

Client Comments.

“The most important objective when building a website is how you make your website rank as highly as possible on Google for appropriate search terms. As an SEO specialist who also has excellent website development capabilities, we work with Epiphany because they help us to achieve this.”

Graham Smith, head of marketing at CBI

The SEO Investment

Our clients invest between £2,000 and £25,000 per month into SEO in order to achieve their search marketing objectives. We sit down with each of our clients to understand their market and goals and then put together a monthly contract that reflects the value this service offers.