Search Engine Optimisation Questions

How can I add new copy to my website regularly without re-writing the content?

1 Answer »

Thursday, January 24th, 2008

Hi,
I have heard that adding new copy to your website regularly is great for SEO. Is this true? If so, how would you suggest we do this? I don’t want to keep re-writing the content.
Regards,
Sandra.

How long does it take to appear in search engines?

1 Answer »

Thursday, December 6th, 2007

Hi there,
My company is considering beginning a search engine optimisation campaign in the new year. We’ve got a list of around ten keywords that we would like to be visible for in Google.
Realistically how long will it take to get my business found in the search engines and start ranking for these words?
Thanks
Mike

Search Marketing and ROI

1 Answer »

Tuesday, November 6th, 2007

The company I work for is considering entering into online marketing to promote the product we manufacturer and sell directly to the consumer. There seems to be two different types of online marketing; Paid Search, and Organic Search. I was wondering which one of them gives the best Return on Investment; and what is the [...]