CMOs 'to spend more on internet marketing'

3rd October 2008

More than half of chief marketing officers are looking to focus the majority of their budgets for next year on the online sector, new research has revealed.

A survey by Rackspace found that out of 130 marketing bosses, 61 per cent will make the online medium their biggest outlet in 2009, despite 40 per cent saying they have had difficulties in the past due to technical problems, New Media Age reports.

Last month, TNS Media Intelligence research found that US advertising spending was on the decline, with a 1.6 per cent drop during the first half of 2008.

However, online advertising was one of the few sectors that bucked the trend, with spend increasing by eight per cent.

Dean DeBiase of TNS remarked: "It appears marketers are placing an emphasis upon enhanced efficiencies for their brands and the ability to engage with well-defined audiences to ensure ever greater return on investment."