Unique web content 'best for SEO'

28th August 2008

One of the key ways of improving a website's standing in search engine results is through the production of unique content, it has been claimed.

Such content can both give search engine optimisation (SEO) efforts a boost and attract more relevant visitors and potential sales leads to a company's website, E-consultancy editor-in-chief Chris Lake explained.

He went on to emphasise the importance of ensuring that online and offline sales channels are able to work together seamlessly and highlighted the potential that rich media has for SEO in the light of Google's recent focus on images and videos in search results.

"Lots of companies are launching blogs to increase the amount of unique content on their sites and if they are done well they can make a real impact on your bottom line by attracting qualified and relevant traffic," Mr Lake stated.

Google has a tendency to frown upon websites found to be purposefully manipulating search engine rankings through duplicate content - another potential reason to implement unique pages as part of a sound SEO strategy.