Conversions 'based on more' than sign-ups or sales

21st August 2008

Sign-ups for a service or sales of a product are only large-scale ways to measure customer conversions online, according to a Search Engine Watch writer.

Tim Ash asserted that a number of smaller conversion actions should be considered as things that add value to a user's web experience.

He said that these can include banners, text advertising and sponsored links, all of which are stages that could eventually lead to a desired outcome - such as the sign up or sale.

Furthermore, he asserted that form fill-out rates, purchases and downloads can also be useful conversion actions to consider.

Mr Ash added that click-throughs serve as an "intermediate" gauge of a site's performance as they measure the percentage of users that have clicked through to a specific page.

Cnet News recently reported that the SuperWall Facebook application, developed by RockYou, is a demonstration of high click-through rates, with an estimated 40 million people using the application.