Google pledges to be more open

23rd May 2008

Google's Search Quality team is to reveal information about the search giant's page rankings procedures in a series of blog posts.

Writing on the Official Google Blog, vice-president of engineering at Search Quality Udi Manber notes that the historic secrecy surrounding the company's methods of organising results could benefit from being relaxed.

"Being completely secretive isn't ideal, and this blog post is part of a renewed effort to open up a bit more than we have in the past," Mr Manber states.

A number of posts on the blog are to reveal details about PageRank and the other systems and processes governing the procedure, offering advice, tips and information.

However, the Google representative explained that the need to protect secrets from competitors and those who would "game the system" means that a degree of secrecy must be obeyed by employees of the firm.

Google was named the top internet property in April for the first ever time in digital world analyst comScore's Media Metrix.