US video streaming 'led by Google'

15th May 2008

Google was reportedly the most popular web property for video streaming in the US in March, with most of the company's share accounted for by YouTube.

New figures from comScore suggest that the search giant commanded a 38 per cent share of all videos watched over the course of the month in the US, with YouTube representing 98 per cent of this proportion.

Of the 11.5 billion videos watched on the internet during March, Google served 4.3 billion, the digital world analyst shows.

By contrast, Fox Interactive Media - the second most prominent property in the report - accounted for 477 million views during the month, with Yahoo coming up third with 328 million.

Google has recently emphasised its intention to concentrate on monetising its investment in YouTube, which it purchased for $1.65 billion (£848.29 million) in 2006.

Eric Schmidt, chief executive officer of Google, told a California conference earlier this month that a new approach to integrating video with advertising may be pursued.