SEO 'boosts hotel website revenue'

7th May 2008

The hotel website Superbreak has dramatically increased its revenue in the last three years by investing in Search Engine Optimisation (SEO) to up its search results.

Improving Superbreak's SEO required a complete overhaul of the company's website with new slicker and easier to navigate pages with a tighter focus on content to increase the number of times the word "break" was used, according to the Times.

The process was not an easy one but the company's utilisation of SEO now sees it sitting proudly atop the Google search results.

Matthew Trewhella, Google's developer advocate, said: "There are 200 signals that determine a page's relevance. Imagine it as a big wall of dials with a bunch of people turning them slightly every day," according to the Times.

Google is the world's largest search provider and has over 81 million users each month. It offers results in 35 languages and is the number one search engine the UK, Germany, France, Italy, the Netherlands, Spain , Switzerland and Australia.