Google 'leads online video growth'

17th April 2008

YouTube-owner Google led the growth witnessed by the online video sector in the US in February, a new report shows.

Some 81.8 million people viewed content on sites owned by Google during the month, with the average user spending 109 minutes watching rich media content, comScore reveals.

By contrast, 55.7 million people watched videos on Fox Interactive websites, 37.1 million users engaged with video content provided by Yahoo! and 27.1 million people viewed content offered by Microsoft.

The figures are presented against a backdrop of 66 per cent growth in the number of online videos streamed in the US in February, with the more than ten billion videos viewed on the web marking a three per cent rise on January's statistics.

Some 3.6 billion videos were watched on Google sites during the month, giving the search giant a 35.4 per cent share.

Meanwhile, the Internet Advertising Bureau recently commented on the way in which video content has become an integral part of everyday media culture in the UK.