1 in 7 Google users choose UK-only search

3rd April 2008

About one in seven searches conducted on Google suggest its 'UK only' page results option, new figures reveal.

Robin Goads writes on his Hitwise blog that about 13.6 per cent of British searches on Google over four weeks during March represented UK pages only - about one in seven of all searches.

According to the web traffic monitoring service, if Google was to create a new search engine featuring online Google UK pages from the UK, it would be the third largest in Britain behind Google UK All The Web and Google's main site.

"This 'new' search engine, consisting of Google searchers only looking at UK pages, would have a market share more than three times that of its nearest non-Google competitor, Yahoo! UK," Mr Goad notes.

Mr Goad observes that the number of people choosing this geographically restricted option appears to be declining, although claims further research is necessary in order to determine whether this is a long-term trend.

Hitwise's recent video streaming statistics revealed that Google Video is the fifth most popular broadcasting site in the UK, behind YouTube, YouTube UK, the BBC's iPlayer and MySpace TV.