Title tags 'a crucial SEO concern'

26th March 2008

Companies looking to enhance their search engine optimisation (SEO) should ensure their title tags are working effectively, a new report asserts.

According to a new E-consultancy article, title tags are a key aspect of good quality SEO and should not be ignored.

For instance, the Campaign for Real Ale could improve its Google ranking - currently at an impressive number four for the term 'beer' - by including this word in its title tag, Leon Bailey and Jonathan Hirshler recommend on the site.

The advice comes alongside an array of advice for campaigning groups attempting to navigate cyberspace.

For instance, a social network for commuters could improve the Campaign for Better Transport's success, while a blog platform for news is said to offer a potential SEO boost for the Plain English Campaign.

Meanwhile, the British Computer Society's Howard Gerlis has this week asserted that small and medium-sized businesses should maintain their initial interest in a new website rather than letting it languish.