New feature from alternative search tool

25th February 2008

Alternative search engine Omgili has launched a new feature combining its own results with Google's.

Industry blog Alt Search Engines observes that users of the search tool are now able to view Omgili's results at the same time as well as discussions on Google's search results.

Users searching about a particular topic would be able to view results from both engines by searching on Google@Omgili, but will also be linked to discussions about the sites offered by Google.

According to the blog, Omigli is "the best way to find 'subjective information'", offering users a list of consumer debates and discussions pertaining to their topic of interest.

The service - a crawler based engine - is claimed to be able to distinguish between a variety of different forms of consumer conversation.

In related news, PromotionWorld has advised that keyword differentiators are becoming more important as paid search becomes a mainstream marketing tool.