SEO 'could be a 2008 success story'

14th February 2008

Search engine optimisation (SEO) is increasingly attractive to marketers due to its lucrative returns and cost-effective nature, one expert observes.

Writing on Marketing Pilgrim, Janet Meiners notes that some 57 per cent of marketers surveyed in MarketingSherpa's 5th Annual ad:tech Survey reported prioritising SEO.

This compares to a corresponding figure of 45 per cent in 2006 and 33 per cent in 2005, she states.

As well as natural SEO, online advertisers expressed a growing interest in behavioural targeting, with the notion that users are more likely to click on an ad if it resonates with their interests proving captivating for some respondents.

Going down in marketers' estimations were found to be pop-ups and pop-under ads, with not one of those polled claiming to have found such strategies successful.

PPC Hero's Amber has this week commented that marketers may find Google's introduction of demographic targeting a lucrative prospect.