Originality 'key in SEO'

6th February 2008

One of the most important tips in search engine optimisation (SEO) is to make a website original by using new and interesting content to attract visitors' attention, it has been reported.

The American Chronicle also advised businesses designing a website with SEO in mind to generate quality inbound links which complement the products or service being offered.

Avoiding using too many different keywords or stuffing them onto pages can negatively impact upon search engine ranking, it added.

"It can take up to ten months to show significant improvement in ranking following new SEO strategies but the results are worth it," the publication warned.

It also recommended avoiding using too much Flash when designing a site as pages that take a while to load or appear too cluttered can dissuade potential visitors.

"Finding the right SEO company that fits your business model, understands your business and is effective is important," it added, echoing the sentiments of the Internet Advertising Bureau.

The Bureau recommended that firms always seek professional help with SEO as experts can pinpoint any areas of weakness a website may have.