Businesses 'need optimisation expertise'

15th January 2008

Small businesses need help with search engine optimisation (SEO), according to one marketing company.

"Many small business owners know they need a website, but don't really know how to promote it. The days of 'if you build it, they will come' are long over," commented Patti Fousek, owner of Maine-based CreativeMind Search Marketing.

Aaron Shear, partner in Boost Search Marketing, commented on his Search Engine Watch blog that the majority of companies also have no knowledge of social media optimisation (SMO).

Mr Shear recommended that SEO experts were the most well-equipped people to help firms apply this new marketing strategy.

He said that without constant updates and research, the majority of companies will fail to utilise SMO.

Hiring people with expertise in these areas is "critical", he added, claiming that the returns will be much higher than if company owners spend "blindly" on traditional marketing methods.