SEO press releases 'effective way to reach consumers'

3rd December 2007

Producing press releases with search engine optimisation in mind is key in creating online presence, according to one expert.

Bill Balderaz, director of viral marketing for ClearSaleing, claims that keywords and links to blog sites are essential in making it seem like a brand is widespread on the internet.

He also recommends inserting pictures and tags, adding print, subscription and forward functions to the press release, distributing content via podcasts and using social networking sites to promote products.

"Online influencers are the key to any word of mouth marketing programme," said Mr Balderaz. "When bloggers and other prominent online personalities are spreading the word about you products and services, good things happen."

Businesses should continue to produce new content, he continued, advising that social networking sites were an effective way of finding feedback and market research.

The BBC recently reported that according to the Federation of Small Businesses, no more than half of the UK's small to medium-sized businesses have online presence.