22nd November 2007
The Internet Advertising Bureau (IAB) is to appoint the first head of regulatory affairs in order to establish a more self-regulatory role in the online advertising industry.
Reported in Precision Marketing, the new role will increase the influence of the trade body by not only promoting the importance of internet advertising but interacting with government and other industry bodies such as the Advertising Standards Authority.
"Online is an established advertising medium but highly complex to manage and it faces increased scrutiny and regulatory questions," said IAB chief executive Guy Phillipson.
The news provider commented that the creation of the job role follows moves by the UK advertising industry to review the self-regulation of non-broadcast media in relation to controversial issues such as gambling, children and alcohol.
Research by the IAB in conjunction with PricewaterhouseCoopers revealed that internet advertising expenditure reached £2 billion in 2006, meaning online ads made up 11.4 per cent of the total advertising market revenue.
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