24th October 2007
Internet company Yahoo! has confessed to being 'too slow' in the online advertising market and is shifting its focus to compete with Google and Microsoft, reports Reuters.
The company aims to become an "open" alternative to its rivals, it has claimed at the end of a 100-day business review.
Chief executive Jerry Yang explained that the company's new aim was to encourage users to return to its home page, email service, search and mobile internet services, rather than keeping them on Yahoo!.
"Yahoo could be a strong publisher," Yang said. "But the way we were headed was not creating a publishing platform. We were a bunch of great websites and that was it."
He went on to detail how Yahoo! will also be looking to give online advertisers information on consumer behaviour patterns and build upon it's recent deals with eBay, Comcast and Telefonica.
Yahoo! came second in comScore's September US search engine rankings, performing 23.7 per cent of searches, compared with Google's 57 per cent.
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