http://www.epiphanysolutions.co.uk/payperclick/ The latest industry news from the world of Search Engine Optimisation and organic natural search. http://www.epiphanysolutions.co.uk/searchengineoptimisation/18689944/Google-explains-technology-behind-search-rankings Google has offered more information on how its technology helps to compile website search rankings on its official blog. Amit Singhal, a Google fellow, said that the company has worked on improving its indexing and crawling system over the y http://www.epiphanysolutions.co.uk/searchengineoptimisation/18687948/Google-sees-search-gains-in-UK-US-Australia Google has increased its share of the search market in the UK, the US and Australia, according to a new report. Compiled by Hitwise, the statistics revealed that Google accounted for 87 per cent of UK searches, just over 69 per cent of the U http://www.epiphanysolutions.co.uk/searchengineoptimisation/18685519/Updated-content-keywords-advised-for-SEO Regularly updated content, relevant keywords and incoming links can be good starting points for marketers wishing to attract the attention of search engine crawlers, an expert has noted. Writing on realbusiness.co.uk, entrepreneur Dawn Gibbi http://www.epiphanysolutions.co.uk/searchengineoptimisation/18683680/Google-How-to-get-started-with-website-optimisation Google has offered advice to paid search marketers looking to boost their natural search rankings. Ambroise Fensterbank, search quality evaluator at Google, said in a post on the Inside AdSense blog that marketers should refrain from using t http://www.epiphanysolutions.co.uk/searchengineoptimisation/18681269/Online-advertising-performing-strongly Growth within the online marketing industry is looking strong, according to a new report from William Blair amp; Company and the Chicago Interactive Marketing Association. However, this could change in the near future due to widespread econ http://www.epiphanysolutions.co.uk/searchengineoptimisation/18679473/New-Yahoo-service-looks-to-disrupt-search-market Yahoo! is hoping to disrupt the search market and outdo its competitors with a new service that allows developers to customise their search experience. The BOSS (Build Your Own Search Service) platform will provide users with acc http://www.epiphanysolutions.co.uk/searchengineoptimisation/18679094/Google-says-no-manual-intervention-in-rankings Search giant Google has opened up about its ranking procedures, stating that it does not manually change results and relies completely on its algorithm. Writing on the official Google blog, Google fellow Amit Singhal asserted that the compan http://www.epiphanysolutions.co.uk/searchengineoptimisation/18676827/MSN-signs-food-website-ad-deal Microsoft-owned internet services provider MSN has announced that it has partnered with Hearst Magazines over the development of a new food-related website. Under the terms of the arrangement, MSN will be responsible for the property's adver http://www.epiphanysolutions.co.uk/searchengineoptimisation/18674172/Is-reciprocal-linking-worth-it? Despite being widely-used on the web, the effectiveness of reciprocal linking has been questioned. Writing on the Search Engine Journal, Ann Smarty asks whether the practice is worth the time and whether it is a legitimate method of improvi http://www.epiphanysolutions.co.uk/searchengineoptimisation/18673076/Expert-Ensure-articles-for-SEO-are-engaging Articles written by a company to improve search engine optimisation (SEO) must also be compelling enough to drive readers to interact more with the business, an expert has asserted. According to online author Christina Newberry, while the be http://www.epiphanysolutions.co.uk/searchengineoptimisation/18670523/Cosmo-reaps-SEO-success Cosmopolitan magazine's UK website has seen unique visitor numbers double between October and May, according to new figures. Nedstats research seen by Journalism.co.uk showed that the website managed to increase traffic by about 136 per cent http://www.epiphanysolutions.co.uk/searchengineoptimisation/18669073/Make-the-most-of-blogs-for-SEO Companies should focus on a recent tip given by Google engineer Matt Cutts to USA Today over the role that blogs can play in effective search engine optimisation. This is according to Sage Lewis of Search Engine Watch, who said that there a http://www.epiphanysolutions.co.uk/searchengineoptimisation/18666904/Integrate-SEO-at-the-start-of-web-design-projects Companies should do more to place search engine optimisation (SEO), usability and accessibility at the heart of their web design projects. This is according to Justin James of TechRepublic, who said that those struggling with SEO should plac http://www.epiphanysolutions.co.uk/searchengineoptimisation/18666874/Meaningful-acquisition-for-Microsoft Microsoft has confirmed it is to buy semantic search engine Powerset. Following days of speculation over the transaction, Microsoft senior vice-president of search, portal and advertising Satya Nadella revealed in a Live Search blog post tha http://www.epiphanysolutions.co.uk/searchengineoptimisation/18664593/Flash-search-focus-for-Google-Yahoo Adobe has today (July 1st) announced plans to make Flash content more searchable on the web. The software company revealed that it is working with Google and Yahoo! to enhance search engine indexing for Flash pages and applications so that t http://www.epiphanysolutions.co.uk/searchengineoptimisation/18663309/YouTube-top-video-site-in-US Video-sharing website YouTube is the most visited site in the US, according to online intelligence service Hitwise. YouTube accounted for 75.43 per cent of all US visits in May, up by 26 per cent in the preceding year. In a custom c http://www.epiphanysolutions.co.uk/searchengineoptimisation/18662440/Yahoo-gears-up-for-Olympics Yahoo! has revealed its plans for the upcoming Beijing Olympic Games in August. The company will launch a website to provide a wide range of Olympics-related content over the summer, featuring editorials and opinions from former Olympic meda http://www.epiphanysolutions.co.uk/searchengineoptimisation/18658689/Organic-search-leading-iPhone-interest Natural search listings sent the most iPhone-based traffic to Apple's official site in April, a new report shows. Figures published this week by comScore indicate that 83.5 per cent of iPhone-related click-throughs derived from organic listi http://www.epiphanysolutions.co.uk/searchengineoptimisation/18657237/Google-deal-best-thing-for-Yahoo Yahoo!'s recent deal with Google was the best move for the search company, a letter to shareholders has argued. Chief executive Jerry Yang and chairman of the board Roy Bostock claimed in the document released this week that the search adver http://www.epiphanysolutions.co.uk/searchengineoptimisation/18654110/Get-to-grips-with-SEO A top engineer at Google has revealed his top five tips for those looking to boost their search engine optimisation. Speaking to USA Today, Matt Cutts said that businesses should focus on inserting relevant keywords likely to be used as sear http://www.epiphanysolutions.co.uk/searchengineoptimisation/18643655/Europe-central-to-Microsofts-search-success A new research centre in Europe is to be a key part of Microsoft's search business development, the software giant has said. The company has announced the new Search Technology Centre is to open on the continent next year, designed to accele http://www.epiphanysolutions.co.uk/searchengineoptimisation/18637331/Google-Alerts-suggested-for-reputation-management Companies concerned about online brand representation have been advised to take advantage of Google's Alert function. According to E-consultancy, establishing a Google Alert for a company's name can help executives monitor their web reputati http://www.epiphanysolutions.co.uk/searchengineoptimisation/18635431/Brits-go-online-for-Euro-2008-action More Brits are searching for updates on the Euro 2008 competition as the tournament gets into full swing, a new report indicates. According to new Hitwise figures, both sports retailers and Euro 2008 websites are experiencing a boost in traf http://www.epiphanysolutions.co.uk/searchengineoptimisation/18633425/Google-Trends-gets-numerical Numerical data behind the search information accessible through Google Trends is being made available to the public, it has emerged. Reuters reports that the service, which enables the comparison of search data from Google's database, is now http://www.epiphanysolutions.co.uk/searchengineoptimisation/18629871/AOLs-Platform-A-for-Europe-launch AOL has revealed that it is launching its Platform-A operations in the European online marketing sector. Platform-A will bring together the work of units Advertising.com, Adtech and buy.at and technological innovations from Quigo, Tacoda and http://www.epiphanysolutions.co.uk/searchengineoptimisation/18628159/New-toolbar-agreement-for-Yahoo Internet and software development company Yahoo! has announced an agreement with Acresso Software to offer the Yahoo! Toolbar to over 71,000 organisations. The deal will see the Toolbar bundled into Acresso's InstallShield software as a val http://www.epiphanysolutions.co.uk/searchengineoptimisation/18626081/Natural-content-boosts-search-rankings Websites with natural content could boost their rankings and pave the way in the future as other algorithms and systems for searching become available. Dominant engine Google currently searches according to keywords and patterns to find the http://www.epiphanysolutions.co.uk/searchengineoptimisation/18626068/Search-engine-marketers-should-prepare-for-credit-crunch Search engine marketers are being warned to prepare as more companies will become concerned with financial results rather than spending money on branding. With the concern over the economic downturn, it is thought that firms may tighten http://www.epiphanysolutions.co.uk/searchengineoptimisation/18623725/Search-marketing-professionals-offer-advice-on-Live-Search Computer giants Microsoft sought advice from over 1,200 search-marketing professionals at the Search Marketing Expo in Seattle earlier this week. Kevin Johnson, president of Microsoft's platforms and service division, talked to attendees of http://www.epiphanysolutions.co.uk/searchengineoptimisation/18621981/Online-marketers-may-wish-to-target-sports-fans A new survey of digital media use has highlighted sports fans as those most likely to view online marketing. The European Interactive Advertising Association (EIAA) poll found that on average sports sites users spend over 13 hours surfing th http://www.epiphanysolutions.co.uk/searchengineoptimisation/18620134/SEO-basics-should-not-be-overlooked The basics of search engine optimisation (SEO) should not be overlooked when looking to improve a site's performance on search engines such as Google, according to the editor of Search Engine Journal. Loren Baker stated that while aspects su http://www.epiphanysolutions.co.uk/searchengineoptimisation/18609535/Google-Threat-to-YouTube-is-a-threat-to-the-web Viacom's lawsuit against YouTube is a threat to online freedom, according to Google, which bought the video streaming site two years ago. David Eun, vice-president of content partnerships with Google, expressed the firm's intention to take t http://www.epiphanysolutions.co.uk/searchengineoptimisation/18607242/Google-pledges-to-be-more-open Google's Search Quality team is to reveal information about the search giant's page rankings procedures in a series of blog posts. Writing on the Official Google Blog, vice-president of engineering at Search Quality Udi Manber notes that the http://www.epiphanysolutions.co.uk/searchengineoptimisation/18605268/Web-surfers-choose-Google Google topped the list of online properties last month, new figures indicate. The latest Media Metrix from comScore show that the company made it to the top of the list for the first time in April, followed by Yahoo! and Microsoft. http://www.epiphanysolutions.co.uk/searchengineoptimisation/18603149/Consumer-reviews-good-for-SEO Search engine optimisation strategies should incorporate customer web reviews, a new report suggests. Small and medium-sized businesses in the US are noticing the benefits of reviews, both negative on positive, for increasing search engine r http://www.epiphanysolutions.co.uk/searchengineoptimisation/18599051/Microsoft-considering-Yahoo-compromise Software giant Microsoft has started up talks with Yahoo! over a potential joint venture, new reports suggest. The company revealed this weekend that it was considering alternatives to a full takeover, after the collapse of discussions betwe http://www.epiphanysolutions.co.uk/searchengineoptimisation/18596792/Integrate-SEM-with-sales-strategies-marketers-advised A joined-up approach to web sales and search engine marketing (SEM) could be the key to e-commerce success, one expert has recommended. Neil Jackson, search director at Tamar, commented that the battle between paid search and natural search http://www.epiphanysolutions.co.uk/searchengineoptimisation/18594942/US-video-streaming-led-by-Google Google was reportedly the most popular web property for video streaming in the US in March, with most of the company's share accounted for by YouTube. New figures from comScore suggest that the search giant commanded a 38 per cent share of a http://www.epiphanysolutions.co.uk/searchengineoptimisation/18590441/Want-to-explore-space?-Microsoft-can-help Wannabe astronauts can explore space without leaving their desks with a new software package from Microsoft. A year after Google integrated a Sky feature into its Google Earth facility, the biggest software manufacturer in the world has deci http://www.epiphanysolutions.co.uk/searchengineoptimisation/18590435/Web-emerges-as-rival-to-offline-car-insurance The traditional, offline method of purchasing automobile cover may have a rival in the form of the internet. According to new comScore figures, a three per cent rise in the number of car insurance policies purchased on the web has taken plac http://www.epiphanysolutions.co.uk/searchengineoptimisation/18588488/Target-tailored-search-engines-B2B-search-marketers-advised Business-to-business (B2B) search marketers should target niche search engines as well as general sites like Google and Yahoo, new advice recommends. Writing on Search Engine Land, Galen De Young notes that leads from specialised search engi http://www.epiphanysolutions.co.uk/searchengineoptimisation/18585613/Times-online-traffic-boosted-by-SEO The number of web users visiting the Times Online website has been boosted by the use of search engine optimisation techniques, according to its editor in chief Anna Spackman. Speaking at the Periodical Publishers Association's annual confe http://www.epiphanysolutions.co.uk/searchengineoptimisation/18585784/Google-top-for-European-search-queries The majority of searches made online in Europe during month made use of Google websites, according to a new report. Statistics compiled by research firm comScore show that Google accounted for nearly eight in ten of the 25 billion searches m http://www.epiphanysolutions.co.uk/searchengineoptimisation/18583733/Yahoo-inks-security-deal-with-McAfee Internet search engine provider Yahoo! has announced a security deal with antivirus and malware protection company McAfee. The deal will see the launch of a beta version of Yahoo! SearchScan, which is being powered by McAfee's award-winning http://www.epiphanysolutions.co.uk/searchengineoptimisation/18583351/SEO-boosts-hotel-website-revenue The hotel website Superbreak has dramatically increased its revenue in the last three years by investing in Search Engine Optimisation (SEO) to up its search results. Improving Superbreak's SEO required a complete overhaul of the company's w http://www.epiphanysolutions.co.uk/searchengineoptimisation/18574143/SEO-upped-Telegraph-visitor-numbers-in-March Search engine optimisation (SEO) was a factor in the Telegraph's March online traffic boost, an editor with the website said. Edward Roussel, online editor with the Telegraph Media Group, told the Guardian that the 38.7 per cent rise in uniq http://www.epiphanysolutions.co.uk/searchengineoptimisation/18571877/Microsoft-frustrated-by-Yahoo Yahoo!'s unenthusiastic response to Microsoft's overtures were not expected by the software giant, according to a new report. Wall Street analyst Scott Kessler, of New York firm Standard amp; Poor, told the Guardian that the software giant http://www.epiphanysolutions.co.uk/searchengineoptimisation/18569852/Google-SEO-can-help-deter-spammers Websites should enlist the help of search engine optimisation (SEO) companies in their spam reduction strategies, a Google expert in the subject has claimed. Speaking at the Web 2.0 Expo in San Francisco last week, Matt Cutts said that SEO f http://www.epiphanysolutions.co.uk/searchengineoptimisation/18568042/Corporate-information-increases-consumer-trust The drive to convert blog visits into sales can be boosted by the inclusion of company information in posts, it has been claimed. New advice from Search Engine People asserts that customers who identify with the content of a blog may be dete http://www.epiphanysolutions.co.uk/searchengineoptimisation/18565617/Hitwise-Ken-lags-behind-Boris-on-searches Ken Livingstone is the subject of fewer search queries than his rival for the position of London mayor, Boris Johnson, a new report suggests. According to web traffic monitoring service Hitwise, Mr Johnson has maintained a lead in terms of s http://www.epiphanysolutions.co.uk/searchengineoptimisation/18565624/Broadband-USO-fund-could-be-the-answer-to-capacity-issues The establishment of a broadband universal service obligation (USO) fund could resolve the question of who is to fund improved network infrastructure, one expert claims. Andrew Ferguson, editor of thinkbroadband.com, has said that interested http://www.epiphanysolutions.co.uk/searchengineoptimisation/18563799/SEO-should-dictate-site-design The earliest stages of website design should be driven by search engine optimisation (SEO), according to new advice. A blog post on Search Engine Watch recommends that companies prioritise SEO from the very beginning of their site overhaul s http://www.epiphanysolutions.co.uk/searchengineoptimisation/18563804/Customer-centric-keywording-essential-for-SMEs Small and medium-sized enterprises (SMEs) should ensure their search engine optimisation (SEO) practices do not alienate their customers, one expert has said. Addressing an audience at the Small Business Marketing Unleashed conference, Heath http://www.epiphanysolutions.co.uk/searchengineoptimisation/18561669/Search-most-popular-web-research-method-for-mothers New mothers looking for information on the web are most likely to use search engines, a new report indicates. Figures from Prospectiv suggest that 47 per cent of female parents would use search queries to research a product for their baby o http://www.epiphanysolutions.co.uk/searchengineoptimisation/18559663/Online-shoppers-want-direct-communication Web users want to combine e-commerce with personal advice from sales representatives, a new report indicates. Research published in March by Opinion Research Corporation found that 23 per cent of respondents cited being unable to discuss the http://www.epiphanysolutions.co.uk/searchengineoptimisation/18555809/Google-leads-online-video-growth YouTube-owner Google led the growth witnessed by the online video sector in the US in February, a new report shows. Some 81.8 million people viewed content on sites owned by Google during the month, with the average user spending 109 minutes http://www.epiphanysolutions.co.uk/searchengineoptimisation/18555819/Teach-responsible-web-use-when-young-says-NUT Children should learn from an early age how to use the internet to their benefit, it has been claimed. The acting general secretary of the National Union of Teachers (NUT), Christine Blower, said that young people should be introduced from a http://www.epiphanysolutions.co.uk/searchengineoptimisation/18553665/Searches-on-Google-up-in-March Google extended its reach into the search sphere in March, according to new figures. A report from comScore indicates that the search giant grew its market share to 59.8 per cent from 59.2 per cent between February and March of this year. http://www.epiphanysolutions.co.uk/searchengineoptimisation/18552052/Target-older-people-online-says-Age-Concern Age Concern has called for online marketers to make more of an effort to target older web users. Director-general of the organisation, Gordon Lishman, said that older people have considerable spending power on the web, but compan http://www.epiphanysolutions.co.uk/searchengineoptimisation/18545822/SEO-big-factor-in-the-Independents-growth The Independent has recently seen its online market share expand - and search engine optimisation (SEO) is largely to thank for its growth, claims Hitwise. On his blog for the web traffic monitoring service, Robin Goad asserts that while pai http://www.epiphanysolutions.co.uk/searchengineoptimisation/18545827/Duplicate-content-detrimental-to-SEO Websites should ensure they avoid duplicate content for effective search engine optimisation (SEO), a new report advises. A new article in E-consultancy recommends that webmasters copy and paste sections of text into Google to ensure their c http://www.epiphanysolutions.co.uk/searchengineoptimisation/18543667/Firefox-growing-its-market-share-steadily Mozilla's Firefox web browser is gradually increasing its market share, one industry publication has observed. Web User magazine's editor, Ben Camm-Jones, said that while Microsoft's Internet Explorer is unlikely to be usurped any time soon, http://www.epiphanysolutions.co.uk/searchengineoptimisation/18539837/Search-activity-driven-by-online-discussions User-generated content and internet forums are boosting search activity, according to a new report. On the Hitwise blog, Robin Goad asserts that the success currently being enjoyed by the house and garden online industry can be partly linked http://www.epiphanysolutions.co.uk/searchengineoptimisation/18539840/Adding-keywords-to-URLs-can-help-with-SEO Online retailers can boost search engine optimisation (SEO) by adding keywords to URLs, it has been claimed. According to E-consultancy, Marks amp; Spencer's large product range has resulted in long URLs that provide little SEO benefit. http://www.epiphanysolutions.co.uk/searchengineoptimisation/18535222/Honesty-the-key-to-successful-e-commerce Online retailers should be honest about the drawbacks of their products as well as the benefits, it has been advised. Stoney de Geyter, blogger for Internet Search Engine Database, suggests that sites incorporate product comparison tools int http://www.epiphanysolutions.co.uk/searchengineoptimisation/18535228/1-in-7-Google-users-choose-UK-only-search About one in seven searches conducted on Google suggest its 'UK only' page results option, new figures reveal. Robin Goads writes on his Hitwise blog that about 13.6 per cent of British searches on Google over four weeks during March represe http://www.epiphanysolutions.co.uk/searchengineoptimisation/18533191/It-girl-game-attracting-lower-income-groups Lower-income groups are over-represented on controversial online site Miss Bimbo, new figures reveal. Search traffic monitoring service Hitwise has released data revealing that families living on large council estates with low rates of owner http://www.epiphanysolutions.co.uk/searchengineoptimisation/18530949/UK-video-traffic-up-178 UK online video traffic has increased by 178 per cent in the last 12 months, according to a new report. On his Hitwise blog, Robin Goad has revealed that the sector expanded significantly last year, dominated by YouTube's US and UK propertie http://www.epiphanysolutions.co.uk/searchengineoptimisation/18526541/Web-emerges-as-the-site-of-bargains More people are shopping online due to the credit crunch, according to one industry representative. The web's reputation as a haven for bargains has helped the e-commerce sector come to the rescue of those consumers whose options have been r http://www.epiphanysolutions.co.uk/searchengineoptimisation/18524628/Quaero-does-not-want-to-rival-Google The Jacques Chirac-pioneered cyber search initiative Quaero is not attempting to usurp Google, a leader of the project has said. Jean-Charles Hourcade, chief technology officer of Thomson, the multimedia company that is leading Quaero, told http://www.epiphanysolutions.co.uk/searchengineoptimisation/18522302/Title-tags-a-crucial-SEO-concern Companies looking to enhance their search engine optimisation (SEO) should ensure their title tags are working effectively, a new report asserts. According to a new E-consultancy article, title tags are a key aspect of good quality SEO and s http://www.epiphanysolutions.co.uk/searchengineoptimisation/18522296/Search-complemented-by-comparison-sites Consumer search habits are complemented by the resources offered by product comparison sites, one industry practitioner has claimed. Michael Yang, founder and chief executive officer of US comparison shopping site Become.com, told MediaPost http://www.epiphanysolutions.co.uk/searchengineoptimisation/18517873/Audience-for-online-news-grew-in-February The online web audience for news grew last month, new figures suggest. According to comScore, the business/finance category of current affairs witnessed six per cent growth in February, while the general news category saw a two per cent incr http://www.epiphanysolutions.co.uk/searchengineoptimisation/18515956/Consumer-control-driving-online-retail People are moved to make complex purchases online because of the element of control this medium offers, it has been claimed. Phil Gates, marketing director of Glasses Direct, told E-consultancy that the leap of faith required by http://www.epiphanysolutions.co.uk/searchengineoptimisation/18513774/Marketers-divided-on-blogs Web marketers are divided about whether blogs are a useful tool for targeting consumers, a recent report observed. An article in Internet Retailer has noted that some companies are attempting to establish relationships with bloggers, despite http://www.epiphanysolutions.co.uk/searchengineoptimisation/18511622/Google-thinks-about-the-consumer The success of Google has been attributed to two factors by one industry organisation. According to the Internet Advertising Bureau's (IAB) Jack Wallington, the search giant has reached its dominating position through a combination of custom http://www.epiphanysolutions.co.uk/searchengineoptimisation/18509744/Video-search-needs-to-develop Methods of searching for video on the internet must be advanced, the leading industry presence has claimed. Phillip Inghelbrecht, head of strategic partner development at YouTube, told delegates at McGraw Hill's Media Summit that the lack of http://www.epiphanysolutions.co.uk/searchengineoptimisation/18507602/Car-insurance-customers-more-comfortable-with-complex-web-transactions People buying car insurance on the internet are increasingly comfortable with carrying out complicated account management actions in cyberspace, a new report asserts. According to comScore, last year saw a 15 per cent rise in e-servicing, wi http://www.epiphanysolutions.co.uk/searchengineoptimisation/18505588/Plural-searchers-more-likely-to-purchase Comparing singular searches with plural searches can reveal a lot about web users' online shopping intentions, it has been claimed. People who search with terms containing the word 'laptops' are more likely to buy a portable computer than th http://www.epiphanysolutions.co.uk/searchengineoptimisation/18503421/Ignoring-search-marketing-is-not-worth-it Businesses without a web presence are losing out as the internet cements its position as a fundamental platform for purchase decisions, one industry representative claims. Technology Means Business is the industry standard accreditation for http://www.epiphanysolutions.co.uk/searchengineoptimisation/18501385/Military-clampdown-on-Google-Street-View Google is no longer allowed to feature images of military installations after the Pentagon deemed its Street View feature a security threat. The authorities clamped down on the search giant after detailed photographs of Fort Sam Houston in S http://www.epiphanysolutions.co.uk/searchengineoptimisation/18501384/Google-Quality-Scores-to-incorporate-landing-page-load-time Google has announced that a new factor is to be incorporated into Quality Score, the search giant's system of determining the relevance of keywords. Writing on the Inside Adwords blog, the company's Vivian remarks that the process will now i http://www.epiphanysolutions.co.uk/searchengineoptimisation/18499335/Askcom-will-not-abandon-search Claims that Ask.com is to give up its search service to become a female-geared information resource have been rejected by the firm. Reports this week have suggested that the site - formerly known as Ask Jeeves - is to move away from the Goog http://www.epiphanysolutions.co.uk/searchengineoptimisation/18499332/Google-head-says-responsible-SEO-is-great If carried out responsibly, search engine optimisation is a positive thing for the internet, according to the head of Google's quality team. Speaking to Wired magazine, Matt Cutts said that SEO is a lot like tweaking a CV if done well. http://www.epiphanysolutions.co.uk/searchengineoptimisation/18497311/News-companies-face-a-moral-challenge Online news providers have been urged to acknowledge the ethical challenges they face as the medium shifts further towards the digital sphere. More people are turning to the internet for current affairs information, posing a profound and http://www.epiphanysolutions.co.uk/searchengineoptimisation/18493574/UK-searchers-captivated-by-US-election Internet users from Britain are more interested in US politicians than British ones, according to new figures. Hitwise statistics reveal that Democratic presidential candidate Barack Obama has received an average of five times as many search http://www.epiphanysolutions.co.uk/searchengineoptimisation/18493571/Firms-urged-to-maximise-Yahoo-open-platform Companies can now incorporate more detailed information about their company into their Yahoo! search results, it has been announced. On the Yahoo! Search Marketing Blog, it is noted that reviews, prices, photos and other consumer-facing info http://www.epiphanysolutions.co.uk/searchengineoptimisation/18491597/Holistic-approach-to-search-recommended Marketers should adopt a holistic approach to online campaigns, combining search with offline advertising, according to a new study. Research by Engine Ready and reported by eMarketer has revealed that direct access traffic is the most lucra http://www.epiphanysolutions.co.uk/searchengineoptimisation/18489273/Growth-recorded-for-price-comparison-website A price comparison site has experienced substantial growth since the start of the year, it has been revealed. The latest list of the top 50 web properties in the UK from comScore shows that moneysupermarket.com grew 79 per cent in January. http://www.epiphanysolutions.co.uk/searchengineoptimisation/18487129/Junior-school-dominates-mothers-day-search Google searches for 'mother's day' are leading users to a site created by a junior school in Kent, it has emerged. Web traffic monitoring service Hitwise has revealed that the second non-paid link listed on page one of the search is a page d http://www.epiphanysolutions.co.uk/searchengineoptimisation/18487104/Protestors-use-SEO-to-subvert-brands Search tactics are a crucial weapon in the battle between protestors and their targets, a new report claims. According to the Times, organic search engine optimisation (SEO) can be used by pressure groups and campaigners to divert attention http://www.epiphanysolutions.co.uk/searchengineoptimisation/18485013/SEO-novices-fail-to-recognise-worthless-strategies Companies are using futile tactics in their attempts to optimise search engine performance, it has been claimed. Writing for E-consultancy, Patrick Altoft observes that a number of worthless search engine optimisation (SEO) tactics are still http://www.epiphanysolutions.co.uk/searchengineoptimisation/18480921/New-feature-from-alternative-search-tool Alternative search engine Omgili has launched a new feature combining its own results with Google's. Industry blog Alt Search Engines observes that users of the search tool are now able to view Omgili's results at the same time as well as di http://www.epiphanysolutions.co.uk/searchengineoptimisation/18480914/Search-driving-videopedia-success Search terms related to cooking are a prominent driver of traffic to one videopedia website, it has been observed. Web traffic monitoring service Hitwise notes that VideoJug, a site that combines information with rich media content, has clim http://www.epiphanysolutions.co.uk/searchengineoptimisation/18478948/Differentiators-crucial-to-SEO As more companies pursue organic search engine optimisation (SEO), differentiators are becoming more important, a new report claims. According to PromotionWorld, when numerous industry players are using the same keywords and phrases to attra http://www.epiphanysolutions.co.uk/searchengineoptimisation/18477159/Credibility-requires-balanced-customer-reviews Incorporating bad reviews into product pages can be a good marketing tactic, according to a new report. Companies can improve their credibility by showcasing negative as well as positive comments about the items they sell, E-consultancy clai http://www.epiphanysolutions.co.uk/searchengineoptimisation/18475141/Majority-of-Brits-are-web-users-says-report More than 60 per cent of the British population are active internet users, a new report asserts. And this figure could rise to 70 per cent by 2012, according to eMarketer's predictions. Karin von Abrams, senior analyst with eMarkete http://www.epiphanysolutions.co.uk/searchengineoptimisation/18473349/Unique-item-descriptions-vital-for-SEO Search engine optimisation (SEO) will be boosted for e-commerce companies that write unique descriptions of their products, according to new advice. An article from sector publication E-consultancy advises that reproducing manufacturer's pro http://www.epiphanysolutions.co.uk/searchengineoptimisation/18473345/Search-success-boosted-by-colour-says-Yahoo Colour can be a good way to maximise the search engine optimisation of websites, a new blog post from Yahoo advises. On the Yahoo! Search Marketing blog, it is recommended that web design can be boosted by intelligent use of colour. http://www.epiphanysolutions.co.uk/searchengineoptimisation/18469227/GoComparecom-incurs-Googles-wrath Getting on the wrong side of Google has cost one car insurance comparison site dearly, Hitwise observes. On his blog, the web traffic monitoring service's Robin Goad discusses the search giant's 'blacklisting' of GoCompare.com, which has see http://www.epiphanysolutions.co.uk/searchengineoptimisation/18467435/SEO-could-be-a-2008-success-story Search engine optimisation (SEO) is increasingly attractive to marketers due to its lucrative returns and cost-effective nature, one expert observes. Writing on Marketing Pilgrim, Janet Meiners notes that some 57 per cent of marketers survey http://www.epiphanysolutions.co.uk/searchengineoptimisation/18467431/Live-Search-crawler-updates-from-MSN MSN has updated its Live Search crawler with a number of new developments to improve efficiency. Fabrice Canel of the Live Search Crawling Team writes on the Live Search Webmaster Centre Blog that the moves represent a few steps more i http://www.epiphanysolutions.co.uk/searchengineoptimisation/18464375/Yahoo-turns-down-Microsoft Search engine Yahoo! has turned down Microsoft's takeover bid, stating that it is not in the interests of the firm or its shareholders to accept. Microsoft bid £22.4 billion pounds for the company, an offer which Yahoo! claims sub http://www.epiphanysolutions.co.uk/searchengineoptimisation/18464369/SEO-central-to-web-marketing Search engine optimisation (SEO) should be the main aspect of any internet strategy, it has been claimed. Derek Gehl, SEO expert, stated on a Promotion World blog that SEO is one of the most cost-effective but successful techniques in online http://www.epiphanysolutions.co.uk/searchengineoptimisation/18462596/Open-doors-with-SEO Search engine optimisation (SEO) is increasingly important for retailers, reports the Age. Tony Dalton, manager of archery supplies store Abbey Archery, told the Australian newspaper that investing in SEO has led to increased sales. http://www.epiphanysolutions.co.uk/searchengineoptimisation/18460907/Google-and-Yahoo-need-different-SEO-techniques Search engine optimisation (SEO) differs between Google and Yahoo!, companies have been warned. Commenting on a Promotion World blog, Michael Fleischener, an internet marketing expert, explained that often some websites are rated highly on o http://www.epiphanysolutions.co.uk/searchengineoptimisation/18460073/Online-presence-should-be-number-one-business-priority Attaining a good online presence is crucial in the face of a rapidly declining economy, it has been claimed. Terry Corbell, US management consultant, stated in a KOMOTV.com column that taking precautions to ensure a company is marketed well http://www.epiphanysolutions.co.uk/searchengineoptimisation/18458599/SEO-not-a-magic-trick The creation of lucrative online business is not simple or easy to achieve, it has been claimed. Peter Ellen, managing director of services at Maxymiser, commented on an E-consultancy blog that tricks or stunts are unlikely to help in truly http://www.epiphanysolutions.co.uk/searchengineoptimisation/18456238/Originality-key-in-SEO One of the most important tips in search engine optimisation (SEO) is to make a website original by using new and interesting content to attract visitors' attention, it has been reported. The American Chronicle also advised businesses design http://www.epiphanysolutions.co.uk/searchengineoptimisation/18454737/Super-Bowl-marketers-need-to-improve-search-campaigns Advertisers at the US Super Bowl still need improvement to improve in areas of search engine marketing, it has been claimed. Research by Reprise Media found that many marketers, although now running paid search campaigns, are not integrating http://www.epiphanysolutions.co.uk/searchengineoptimisation/18451933/Yahoo-calls-in-Googles-help Microsoft's $44.6 billion ( £22.4 billion) proposed takeover of Yahoo! is likely to meet opposition, it has been claimed. The Wall Street Journal reports that Yahoo! is concerned that the offer undervalues the firm and as a result is req http://www.epiphanysolutions.co.uk/searchengineoptimisation/18450433/SEO-free-way-to-advertise-online There is no need to pay for a search engine to display a website, it has been reported. According to the American Chronicle, although search engine optimisation (SEO) is time consuming and complex, it is a cost-free way of advertising on the http://www.epiphanysolutions.co.uk/searchengineoptimisation/18449491/Web-hosting-providers-can-negatively-impact-on-search-ranking Two-thirds of web hosting companies do not offer assistance with search engine optimisation, it has been revealed. Australian firm Vertical Leap has found that many web hosting providers are simply reselling US and UK hosting services meani http://www.epiphanysolutions.co.uk/searchengineoptimisation/18446775/SEO-can-help-get-rid-of-bad-press Search engine optimisation (SEO) can counteract negative press about a firm or a brand, an expert has claimed. On his Search Engine Watch blog, William Leake, chief executive of Apogee Search, explained that no matter how long a product has http://www.epiphanysolutions.co.uk/searchengineoptimisation/18445052/Unethical-SEO-techniques-are-punishable Although search engine optimisation (SEO) is constantly changing, there are a number of techniques which are constantly viewed as against the rules, it has been claimed. Barry Hurd, president of Social Media Systems, reports that unscr http://www.epiphanysolutions.co.uk/searchengineoptimisation/18443058/Link-building-important-to-achieving-Google-trust Gaining a high Google ranking is all about building quality links, it has been claimed. Patrick Altoft, director of Blogstorm, commenting on his e-consultancy column, explained that a newly-launched website is not trusted by Google at all, a http://www.epiphanysolutions.co.uk/searchengineoptimisation/18442197/Search-marketing-industry-to-mature Search engines are being pushed for more clarity and better service and protection by a new industry recommendation agency. The Search Group, launched by the Institute of Practitioners in Advertising (IPA), aims to encourage sector growth th http://www.epiphanysolutions.co.uk/searchengineoptimisation/18439599/Get-to-grips-with-SEO Firms who have been living on a different planet and have yet to optimise their website need to get up to speed, it has been claimed. In an article for BizReport.com, freelance marketing consultant Helen Leggatt commented that 2008 is the ye http://www.epiphanysolutions.co.uk/searchengineoptimisation/18439594/Firms-urged-to-hire-an-expert-for-SEO Hiring a search engine optimisation (SEO) expert is preferable to doing it yourself, it has been claimed. According to the American Chronicle: You should know that learning and using SEO yourself is time consuming. Hiring an SEO guru m http://www.epiphanysolutions.co.uk/searchengineoptimisation/18437822/Sector-specifications-attract-new-customers Highly-specific and obscure keywords can attract quality B2B customers, firms have been advised. Galon De Young, managing director of Francis SEO, told SearchNewz.com that B2B marketers are often missing out on potential sales by forgetting http://www.epiphanysolutions.co.uk/searchengineoptimisation/18437820/Brand-attracts-clicks Company names should be left out of search engine optimisation (SEO), according to an industry expert. Making his comments on a WebProNews blog, Richard V Burckhardt, a search engine optimiser, advised firms that internet users will not be s http://www.epiphanysolutions.co.uk/searchengineoptimisation/18434075/Online-marketing-essential-in-financial-recession As the threat of a financial recession continues, businesses need to make the most of their online marketing campaigns, it has been reported. Rene LeMerle, marketing manager of ineedhits.com, commented on his WebProNews blog, that a wise mov http://www.epiphanysolutions.co.uk/searchengineoptimisation/18434073/Organic-SEO-vs-Pay-per-click Organic search optimisation is more effective than pay-per-click campaigns, it has been argued. According to south-west Florida newspaper the Herald Tribune, pay-per-clicks can often attract competitors and spammers, rather than real custome http://www.epiphanysolutions.co.uk/searchengineoptimisation/18433292/Proximic---to-take-down-Google? New German search engine Proximic could be set to tackle Google's global dominance, reports Spiegel Online International. This week, the firm announced it had made a deal to provide its search technology to Yahoo! and eBay shopping sites, th http://www.epiphanysolutions.co.uk/searchengineoptimisation/18432247/Greater-transparency-needed-in-search-marketing This year, search marketers should focus on the theme of transparency, it has been claimed. Blake Suggs, account leader at Range Online Media, told Search Engine Watch that there is too much ambiguity over which search advertisements appear http://www.epiphanysolutions.co.uk/searchengineoptimisation/18431428/SEO-industry-fuelled-by-small-firms Small businesses are vital to the search engine optimisation (SEO) and search marketing industry, it has been claimed. Commenting on his Search Engine Land blog, Matt McGee, SEO manager for media firm Marchex, remarked that as large firms hi http://www.epiphanysolutions.co.uk/searchengineoptimisation/18428663/Internet-advertising-advanced-but-simple Internet advertising could surpass television marketing as early as 2009, according to the Internet Advertising Bureau (IAB). The organisation has predicted that it would be fantastic if it was as early as that, but if not it wil http://www.epiphanysolutions.co.uk/searchengineoptimisation/18427263/Businesses-need-optimisation-expertise Small businesses need help with search engine optimisation (SEO), according to one marketing company. Many small business owners know they need a website, but don't really know how to promote it. The days of 'if you build it, they wil http://www.epiphanysolutions.co.uk/searchengineoptimisation/18427259/Domain-names-keywords-and-content-important-in-business Choosing a simple and memorable domain name will increase traffic to websites, it has been claimed. According to Smallbusiness.co.uk, an online advice site for company owners and start-ups, having a simple website address will benefit a fir http://www.epiphanysolutions.co.uk/searchengineoptimisation/18425827/Firms-warned-not-to-keep-their-website-a-secret Mastering basic online advertising tactics is key to increasing web traffic, it has been claimed. Making her comments on business and marketing publication the Internet Wonders eZine, small business consultant Michele F Richardson warned fir http://www.epiphanysolutions.co.uk/searchengineoptimisation/18424948/SEO-should-be-combined-with-pay-per-click Search engine optimisation (SEO) and pay-per-click advertising campaigns can be combined to create a successful online marketing strategy, reports PromotionWorld.com. According to the website, pay-per-click marketing can be used as an altern http://www.epiphanysolutions.co.uk/searchengineoptimisation/18422335/Search-marketing-focus-of-online-ad-spending Search marketing is likely to be the focus of online advertising spending this year, which is expected to top £3 billion. According to a new report by E-consultancy, search marketing will account for the largest share of online ad spend http://www.epiphanysolutions.co.uk/searchengineoptimisation/18422317/Design-a-vital-aspect-to-SEO Web design and internet marketing have been cited as vital aspects of search engine optimisation (SEO) marketing. According to WebProNews, web design plays an important role in the process of encouraging traffic to a site and there are also http://www.epiphanysolutions.co.uk/searchengineoptimisation/18421877/Indian-firms-embracing-search-marketing Search marketing is the only advertising method which allows firms to accurately assess the cost of each customer, it has been announced. The Business Standard reports that Indian businesses are increasingly interested in search marketing as http://www.epiphanysolutions.co.uk/searchengineoptimisation/18421863/Large-firms-must-centralise-search-marketing-control Large companies are struggling to achieve search engine optimisation (SEO) because they are finding it hard to control, it has been claimed. Commenting on a WebProNews blog, Mike Moran, author of Search Marketing Inc, has highlighted the pro http://www.epiphanysolutions.co.uk/searchengineoptimisation/18420183/Large-firms-missing-out-on-search-traffic Search engine optimisation (SEO) is no longer simply about web pages, it has been reported. Commenting on his Search Engine Land blog, Dave Feldman, director of client services for search marketing firm iProspect, advised firms to optimise t http://www.epiphanysolutions.co.uk/searchengineoptimisation/18419367/Google-performs-record-share-of-searches Google's share of total searches in the US reached a record high of 66 per cent during December. According to online competitive intelligence service Hitwise, the leading search engine has increased its share percentage by seven per cent dur http://www.epiphanysolutions.co.uk/searchengineoptimisation/18419364/SEO-sought-after-speciality A company's ranking on a search engine is increasingly becoming a measurement of its marketing efforts, it has been claimed. Reported in the Bradenton Herald, David Spire, business technology adviser with US Computer Group, recommended that http://www.epiphanysolutions.co.uk/searchengineoptimisation/18418140/Firms-comfortable-with-search-engine-marketing Companies will become more at ease with search engine marketing and search engine optimisation this year, it has been claimed. Making his comments on a Bizcommunity.com blog, Evan Milton, strategy director at digital solutions firm Stonewall http://www.epiphanysolutions.co.uk/searchengineoptimisation/18415590/SEO-allows-small-firms-to-compete Search engine marketing is a successful and cost-effective marketing technique, it has been claimed. Linda Jezard, owner of Advantage Positioning, a web development firm, told the Polk County Business Journal that search engine optimisation http://www.epiphanysolutions.co.uk/searchengineoptimisation/18414383/SEO-basic-rules-still-apply Although search engine optimisation (SEO) strategies have developed over the last decade, the fundamentals remain the same, claims an industry expert. Jill Whalen, chief executive of search marketing firm High Rankings and co-founder of sear http://www.epiphanysolutions.co.uk/searchengineoptimisation/18413690/Social-media-increases-search-ranking Combining social media and search engine optimisation is a wise strategy in building a firm's online reputation, it has been claimed. Commenting on online magazine netimperative, Tino Triste, a social media optimisation consultant, said that http://www.epiphanysolutions.co.uk/searchengineoptimisation/18412244/Web-to-pass-TV-in-advertising-spend-by-2009 The UK has been tipped to be the first major economy in which online advertising spend overtakes television ads. Media buying agency Group M has predicted that UK internet advertising will pass this milestone by 2009, although it may happen http://www.epiphanysolutions.co.uk/searchengineoptimisation/18412243/Hiring-SEO-firm-wise-strategy Hiring a qualified firm to specialise in a businesses search engine optimisation (SEO) is not only easy to do but is a wise business strategy, it has been claimed. Promotion World reports that an SEO firm can help any business improve their http://www.epiphanysolutions.co.uk/searchengineoptimisation/18410416/SEO-key-marketing-trend Search engine optimisation (SEO) was predicted to be a significant trend in advertising in 2008 by 42 per cent of marketing executives, according to a new survey. The research, conducted by Anderson Analytics, surveyed 1,700 members of its M http://www.epiphanysolutions.co.uk/searchengineoptimisation/18409043/Videos-should-be-designed-with-SEO-in-mind Online advertising videos are increasing in popularity but they must be created with search engine optimisation (SEO) in mind to be successful, it has been claimed. Reported by news provider 4Hoteliers, Benu Aggarwal, founder and president o http://www.epiphanysolutions.co.uk/searchengineoptimisation/18408671/SEO-requires-expertise In order to achieve a high search engine ranking, the content writer of a website must have considerable knowledge of search engine optimisation (SEO), it has been claimed. The American Chronicle reported that SEO can be customised in order http://www.epiphanysolutions.co.uk/searchengineoptimisation/18406273/Google-search-dominance-slows Google continues to dominate the search engine world, with a 58.6 per cent share of the industry, according to new figures. Research on digital media measurer comScore found that Google conducted nearly three-fifths of all US web searches du http://www.epiphanysolutions.co.uk/searchengineoptimisation/18405245/SEO-just-another-marketing-technique Search engine optimisation (SEO) relies on the same basic principles as traditional marketing, it has been claimed. In his Search Engine Watch blog, William Flaiz, vice president of SEO and web analytics at Avenue A Razorfish, explained that http://www.epiphanysolutions.co.uk/searchengineoptimisation/18404431/Industry-analysts-predict-Googles-next-move Following the announcement that Google conducted two-thirds of all US searches in October a number of analysts have forecasted this dominance is set to grow next year. Reported by ITBusiness Canada, industry experts' predictions include Goog http://www.epiphanysolutions.co.uk/searchengineoptimisation/18404422/Website-without-SEO-useless Search engine optimisation (SEO) is not an option but an essential feature of any successful website, it has been claimed. Commenting in her Search Engine Land blog, Jill Whalen, chief executive officer and founder of search marketing firm H http://www.epiphanysolutions.co.uk/searchengineoptimisation/18403327/Closing-window-for-cheap-search-engine-marketing Despite concerns over the expense, it is crucial that small and medium-sized enterprises (SMEs) invest in search engine marketing, it has been claimed. According to Ben Potter, sales director at search engine firm Leapfrogg, the cost of sear http://www.epiphanysolutions.co.uk/searchengineoptimisation/18401329/Lack-of-content-affects-SEO Websites which lack content will find their search engine optimisation (SEO) is affected, reports Eric Enge. The SEO expert, who is president of Stone Temple Consulting, made his comments to Search Engine Watch, warning companies that pages http://www.epiphanysolutions.co.uk/searchengineoptimisation/18401322/Google-is-advertisers-best-friend-says-expert Google works helps advertising agencies target audiences, the company's national industry director of consumer packaged goods (CPG) says. Speaking to Brandweek, Kevin Kells suggests that many described Google as the frienemy of http://www.epiphanysolutions.co.uk/searchengineoptimisation/18401290/Businesses-to-invest-more-in-SEO Investment in search engine optimisation (SEO) is one of the business resolutions for New Jersey companies, research shows. Some 17 per cent of companies polled by internet marketing firm Samson Media described this as a strategy to make th http://www.epiphanysolutions.co.uk/searchengineoptimisation/18397609/SEO-constantly-changing Search engine optimisation (SEO) is a continually developing process, it has been claimed. The American Chronicle reported that for businesses to keep on top of SEO, they need to stay in tune and be aware of any developments. http://www.epiphanysolutions.co.uk/searchengineoptimisation/18397601/Fewer-clicks-result-in-increased-business Businesses which do not invest in professional search engine optimisation advice will fall behind their competitors, it has been claimed. Utopia Web Solutions warns companies that it is essential that internet users searching for http://www.epiphanysolutions.co.uk/searchengineoptimisation/18395793/Google-to-launch-knowledge-sharing-tool Google is launching a new user-generated tool to provide expertise on a variety of topics. Entitled a knol, the search engine is inviting web users to share knowledge by writing authoritative articles on the subject areas they know most abou http://www.epiphanysolutions.co.uk/searchengineoptimisation/18393924/Recruitment-firms-benefit-from-online-techniques Recruitment businesses need to conquer some of the basics to succeed in 2008, it has been claimed. According to Andrew Wilkinson, chief executive of recruitment and communications agency TMP Worldwide, the key to keeping up with http://www.epiphanysolutions.co.uk/searchengineoptimisation/18392240/High-search-ranking-increases-brand-association Not only are consumers likely to have increased recall of a brand with a high search engine ranking, but they are more likely to associate that brand with their search terms, according to a study by Enquiro Research. The example used in the http://www.epiphanysolutions.co.uk/searchengineoptimisation/18390242/Google-a-habitual-search-engine Considering the range of search engines available, it is strange that internet users have let Google dominate the market, reports the BBC. The news provider claims Google's popularity was originally down to its simply designed ho http://www.epiphanysolutions.co.uk/searchengineoptimisation/18390234/Poker-and-MySpace-most-searched-in-2007 Poker, MySpace and Britney Spears were the most searched-for terms during 2007, according to media provider Lycos. A report by the firm found that for the second consecutive year, more web users searched for poker than anything else. http://www.epiphanysolutions.co.uk/searchengineoptimisation/18387118/Organic-and-paid-search-equally-important A combination of appearing top in both organic and paid search can lead to a rise in consumer recognition of a brand, it has been found. A study by Enquiro Research found that web users were 220 per cent more likely remember a product or tra http://www.epiphanysolutions.co.uk/searchengineoptimisation/18387112/Search-challenges-traditional-marketing-models Advertisers need to combine traditional marketing techniques with online searches in order to effectively communicate with consumers, one expert has suggested. Reported by Chicago dBusiness News, Professor Don E Schultz opened the Search Eng http://www.epiphanysolutions.co.uk/searchengineoptimisation/18386637/New-addition-to-business-search-market A new business search engine has been launched in the UK this week. Sinequa, a French search vendor, aims to increase relevancy and content produced, reports IT Week. The firm's UK manager Colin Hadden said that the product generate http://www.epiphanysolutions.co.uk/searchengineoptimisation/18386626/Websites-would-benefit-from-vertical-search Online publishers would benefit from creating their own sector-specialised search engines, it has been suggested. A study by E-consultancy and vertical search specialist Convera has found that 93 per cent of media and internet professionals http://www.epiphanysolutions.co.uk/searchengineoptimisation/18382780/Clear-and-simple-rules-to-improve-SEO-claims-expert There are three ways to cheaply improve a website's search engine ranking, according to one internet consultant. Mark Bonnett, an e-Business consultant at the National B2B Centre, explained that applying basic search engine optimisation tech http://www.epiphanysolutions.co.uk/searchengineoptimisation/18379336/SEO-press-releases-effective-way-to-reach-consumers Producing press releases with search engine optimisation in mind is key in creating online presence, according to one expert. Bill Balderaz, director of viral marketing for ClearSaleing, claims that keywords and links to blog sites are essen http://www.epiphanysolutions.co.uk/searchengineoptimisation/18377418/Mobile-internet-access-no-longer-expensive The number of people accessing the internet via their mobile phones is increasing, claims Informa. The telecoms and media markets advisory service explained that the introduction of flat-rate data pricing by UK operators will make people mor http://www.epiphanysolutions.co.uk/searchengineoptimisation/18377408/Google-to-bid-for-wireless Google has announced it will apply to bid for wireless spectrum next January. In an auction by the Federal Communications Commission next January, the 700 MHz spectrum will be auctioned off to increase the airwaves available for internet and http://www.epiphanysolutions.co.uk/searchengineoptimisation/18377405/Surfers-to-customise-search-with-Google Some web users are being given the option to rank and reorganise the order in which search results appear on Google. The Labs-based experiment claims to allow surfers influence your search experience by adding, moving and removing sea http://www.epiphanysolutions.co.uk/searchengineoptimisation/18375733/News-sites-suggest-controlling-search-engines News publishers are to propose a system which will give them greater control over search engine listings, according to new reports. The Automated Content Access Protocol (Acap) will allow news publishers to organise which pages of their webs http://www.epiphanysolutions.co.uk/searchengineoptimisation/18374151/SEO-is-a-long-term-investment Businesses developing search engine optimisation (SEO) need to be prepared that it is a long-term marketing strategy, according to one expert. Steve Haar, senior director of media at Leapfrog Online, told Search Engine Watch that many compan http://www.epiphanysolutions.co.uk/searchengineoptimisation/18374146/Businesses-need-web-presence-to-succeed Size is not important when it comes to establishing a successful web presence, claims MediaCo. According to the web publishing and marketing company, whatever their size, businesses with no online presence face grave danger . http://www.epiphanysolutions.co.uk/searchengineoptimisation/18371831/Yahoo-announces-structured-search-plans Internet company Yahoo! is to offer users a new way of searching the web, according to new reports. PC Advisor claims users will be offered a structured search where a number of options will be available after they type in their initial quer http://www.epiphanysolutions.co.uk/searchengineoptimisation/18368162/Redesign-website-to-boost-sales Redesigning a company website can increase its success, reports Promotion World. The article highlights a number of changes a business can make to its internet site such as general promotion through search engine optimisation, email campaig http://www.epiphanysolutions.co.uk/searchengineoptimisation/18366219/IAB-set-to-increase-industry-influence The Internet Advertising Bureau (IAB) is to appoint the first head of regulatory affairs in order to establish a more self-regulatory role in the online advertising industry. Reported in Precision Marketing, the new role will increase the in http://www.epiphanysolutions.co.uk/searchengineoptimisation/18364497/Google-acquisition-review-causes-controversy US senators on the anti-trust committee have urged the government to subject Google's purchase of DoubleClick to serious scrutiny . Google bid to buy advertising group DoubleClick for $3.1 billion ( £1.5 billion) in April of t http://www.epiphanysolutions.co.uk/searchengineoptimisation/18364493/Google-conducts-nearly-two-thirds-of-search Google continues to dominate the search engine world, according to new research. Online intelligence service Hitwise found that the search engine conducted 64 per cent of all US searches during October, an increase of three per cent from las http://www.epiphanysolutions.co.uk/searchengineoptimisation/18354230/Online-ad-revenue-rises-again Profits from internet advertising increased by 25 per cent in the third quarter of 2007, revealed a new report. Returns totalled around $5.2 billion ( £2.5 billion), according to the data from the Interactive Advertising Bureau (IAB) an http://www.epiphanysolutions.co.uk/searchengineoptimisation/18348786/Microsoft-Google-only-ahead-in-search Microsoft has said it cannot comment on how the launch of Google's Android will affect the market as they are just words on paper . Android is a software package for mobile phones, developed with a number of technology and telecom http://www.epiphanysolutions.co.uk/searchengineoptimisation/18344967/HR-suppliers-catch-on-to-internet-marketing Human resource and employee benefits suppliers are planning to spend more on search engine optimisation during 2008, according to a new report by HRmarketer.com. The companies are expected to spend more on direct email marketing and less on http://www.epiphanysolutions.co.uk/searchengineoptimisation/18344954/No-Gphone-just-an-Android Google has announced they are launching the Android, a platform for mobile devices. The Android is a software package for mobile phones, developed in cooperation with the Open Handset Alliance - a number of technology and mobile companies in http://www.epiphanysolutions.co.uk/searchengineoptimisation/18342864/Small-businesses-benefit-from-local-search-engines Search engines have replaced phone books as consumers' first point of reference for businesses, claims the LA Times. The newspaper reports that according to research firm The Kelsey Group, locally targeted search engines and yellow pages ad http://www.epiphanysolutions.co.uk/searchengineoptimisation/18339976/Search-engine-traffic-is-valuable-to-business Websites are missing out on visitors by not factoring search engines into the initial site design, claims Search Engine Watch. It explains that many businesses do not know exactly how much traffic search engines can drive to their site. http://www.epiphanysolutions.co.uk/searchengineoptimisation/18339140/Google-shares-hit-700-mark Increasing by $100 ( £48) in under a month, Google share prices have soared to over $700. The leading search engine's shares gained $12.23 - 1.76 per cent - to close at $707 on Wednesday. Shares reached $600 at the beginning of http://www.epiphanysolutions.co.uk/searchengineoptimisation/18338265/Advertisers-are-not-measuring-user-interaction Only a quarter of European online advertisers planning to launch social networking profiles are accurately calculating user interaction, claims a report by JupiterResearch. Cited in vnunet.com, the report says that companies are using engage http://www.epiphanysolutions.co.uk/searchengineoptimisation/18336583/Mortgage-technology-providers-not-using-SEO Most providers of mortgage technology are not making enough use of search engine marketing techniques. The analysis by Depth Public Relations (DepthPR) found that the majority of mortgage technology vendors are not using keywords http://www.epiphanysolutions.co.uk/searchengineoptimisation/18334952/September-saw-record-traffic-for-newspaper-websites Four out of five newspaper websites audited by the Audit Bureau of Circulations electronic (ABCe) benefited from a record number of visitors, says the Guardian. Guardian Unlimited received over 16 million unique visitors during September, an http://www.epiphanysolutions.co.uk/searchengineoptimisation/18329130/Yahoo-admits-latest-mistakes Internet company Yahoo! has confessed to being 'too slow' in the online advertising market and is shifting its focus to compete with Google and Microsoft, reports Reuters. The company aims to become an open alternative to its riv http://www.epiphanysolutions.co.uk/searchengineoptimisation/18327949/Internet-is-both-a-threat-and-a-tool-for-businesses The online market has a better understanding of what the internet can really achieve, according independent investment manager, Brewin Dolphin. Over the last few years, businesses have become less misled about internet advertisin http://www.epiphanysolutions.co.uk/searchengineoptimisation/18327979/IBD-Google-mobile-results-receive-frustrated-response Google executives are frustrated with the company's mobile search results, reports Investors Business Daily (IBD). According to IBD, Google chief executive Eric Schmidt said: Our mobile searches are increasing rapidly compared to a yea http://www.epiphanysolutions.co.uk/searchengineoptimisation/18326276/Internet-crucial-to-marketing-strategies Having an online presence is of overwhelming importance to any business these days, according to the online marketer ClickMaven. As a demographic, internet users tend to have at least some disposable income and advertising on the internet is http://www.epiphanysolutions.co.uk/searchengineoptimisation/18326292/EU-to-continue-examining-DoubleClick-takeover Google's controversial proposal for a $3.1 billion ( £1.52 billion) acquisition of the internet ad outfit DoubleClick, will continue to be examined by the European Commission (EC), it has been announced. The EC has said that it will look http://www.epiphanysolutions.co.uk/searchengineoptimisation/18324297/Google-profit-leaps-46 The world's leading search engine made $1.07 billion ( £500 million) in the third quarter of this year, a 46 per cent increase from the same period in 2006. Google's announcement beat analyst expectations of the company's profit for what http://www.epiphanysolutions.co.uk/searchengineoptimisation/18322780/Seek-help-with-search-engine-marketing-advises-IAB Businesses should seek professional help when it comes to search engine optimisation (SEO), says the Internet Advertising Bureau (IAB). A meeting with a specialist search engine company will always benefit a business, it claims. They can pin http://www.epiphanysolutions.co.uk/searchengineoptimisation/18318808/Microsoft-finds-a-voice A new voice-activated search engine is being launched by Microsoft. The location-aware application can be downloaded on to Windows-based mobile phones and will allow users to find listings, maps, directions and free directory assistance. http://www.epiphanysolutions.co.uk/searchengineoptimisation/18317440/Experts-forecast-gloom-for-Yahoo Yahoo! is to report its sales results for the last quarter on Tuesday October 16th. According to CNN, analysts are predicting a 10.5 per cent rise in sales, and a 27 per cent drop in the company's share prices. The experts are exp http://www.epiphanysolutions.co.uk/searchengineoptimisation/18315520/Virtual-holidays-now-available Web users can now upload and watch videos relating to particular places with a new Google feature. The search engine company says the new YouTube layer to Google Earth allows you to click on a location and watch, hear and feel th http://www.epiphanysolutions.co.uk/searchengineoptimisation/18313253/Over-60-billion-searches-by-over-750-million-people Internet searches reached 61 billion during August, according to a new study by social media measurement group comScore. It estimated that the searches were carried out by over 750 million users. The Asia-Pacific region saw the most search http://www.epiphanysolutions.co.uk/searchengineoptimisation/18312143/More-businesses-catch-on-to-online-advertising Small and medium-sized businesses are realising the strengths of online marketing, says E-consultancy. It went on to forecast further growth as more consumers use Local Search and websites such as Yell.com. It predicted that this area is set http://www.epiphanysolutions.co.uk/searchengineoptimisation/18311769/Google-buys-mobile-social-network Micro-blogging application, Jaiku has been bought by Google for an undisclosed sum. The acquisition follows Google's recent purchase of Zingku, another mobile social network company. According to the website, users of Jaiku can upd http://www.epiphanysolutions.co.uk/searchengineoptimisation/18309918/Google-share-price-passes-600-mark The price of Google's stock has risen from $500 ( £246) to over $600 in the last 11 months. The search engine's share price was initially offered at $85 in 2004. It has grown in success and a recent report by comScore revealed it is the http://www.epiphanysolutions.co.uk/searchengineoptimisation/18307303/Ker-Beijing-Google-to-cash-in-on-China Internet giant Google is looking for a bigger share of the Chinese market, according to a news source in the country. China Knowledge has reported that a survey from China IntelliConsulting Corporation found that the search firm is trailing http://www.epiphanysolutions.co.uk/searchengineoptimisation/18305728/New-email-security-software-from-Yahoo Yahoo! has announced the introduction of new technology to its email system that it says will filter out bogus emails purporting to be from eBay and PayPal. According to the company, the new DomainKeys software works by verifying the domain http://www.epiphanysolutions.co.uk/searchengineoptimisation/18303878/Yahoo-teams-up-with-Telefonica Yahoo! has entered into an advertising-revenue based deal with Spanish mobile phone operator Telefonica, it has been reported. According to the Telegraph, the deal emphasises the search engine's desire to generate more revenue from advertisi http://www.epiphanysolutions.co.uk/searchengineoptimisation/18303872/Google-takes-UK-top-spot-for-August Google was the most popular search engine in the UK last month, according to a recent report. Data collated by comScore shows that the US-based search engine led the British market with 28.3 million hits. That accounted for just und http://www.epiphanysolutions.co.uk/searchengineoptimisation/18302408/German-official-opposes-Google-deal Google 's efforts to convince the EU that its proposed buyout of advertising tracker DoubleClick would not raise anti-trust issues or data protection issues. Thilo Weichert, data protection commissioner for the German federal state of Schles http://www.epiphanysolutions.co.uk/searchengineoptimisation/18300558/Yahoo-is-number-one-in-Japan Yahoo! is still the number one search engine in Japan, according to research released this week. Data analysed by comScore shows that the web portal received over 40 million hits in August. This places it at pole position in the Ja http://www.epiphanysolutions.co.uk/searchengineoptimisation/18298882/Google-criticised-for-copyright-protection-stance A prominent US ethics watchdog has criticised Google, claiming the search engine does not do enough to protect the interests of copyright holders. In a letter to a number of regulatory and judicial bodies in America, the National Legal and P http://www.epiphanysolutions.co.uk/searchengineoptimisation/18296811/New-MSN-video-viewer-more-user-friendly-company-promises Microsoft's new version of MSN Video will have more dispersed ad-placement in order to appeal to viewers, the company has revealed. A centralised page will also allow viewers to watch one video while simultaneously searching through the vide http://www.epiphanysolutions.co.uk/searchengineoptimisation/18296805/MSN-we-are-as-good-as-Google The battle of the search engines has taken another twist with news that Microsoft has revamped its Live Search facility. According to reports, the Bill Gates-owned company is keen to wrest a larger share of the search engine market from Goog http://www.epiphanysolutions.co.uk/searchengineoptimisation/18295250/Sports-websites-becoming-key-advertising-venues-study-finds Sports news websites are becoming a key venue for advertisers, according to a new study. comScore looked at three major US sports news websites and concluded that they attract key sections of the consumer demographic. Sports sites s http://www.epiphanysolutions.co.uk/searchengineoptimisation/18295244/Microsoft-launches-new-MSN-portal Microsoft has launched what it describes as a new and improved version of its MSN web portal for UK users, it has been announced. Among the changes made are links to Windows Live services, such as Windows Live Hotmail and Windows Live Messen http://www.epiphanysolutions.co.uk/searchengineoptimisation/18295239/Google-sets-stock-market-personal-best Google executives will no doubt be celebrating this week after it emerged the site has once again set a personal best for its share price. Data from US stock markets shows that Google has beaten its own record for the second consecutive sess http://www.epiphanysolutions.co.uk/searchengineoptimisation/18293537/Google-Street-View-will-not-break-law US-based search engine Google has issued an assurance that its Street view facility will not breach any local privacy laws. The announcement from the company - which said that all local laws relating to privacy will be respected - comes af http://www.epiphanysolutions.co.uk/searchengineoptimisation/18293527/Microsoft-looking-for-Facebook-share? Microsoft is reported to be interested in acquiring a stake in social networking website Facebook. According to the Wall Street Journal, the Bill Gates-owned company sees the acquisition as a way of getting into the online advertising market http://www.epiphanysolutions.co.uk/searchengineoptimisation/18291663/Yahoo-and-Microsoft-campaign-against-DoubleClick-Google-deal Yahoo! and Microsoft have successfully lobbied for Google's attempted acquisition of an online advertising tracker to be reviewed by the EU. A report in the Times today says that Microsoft is said to be investing heavily in a lobbying http://www.epiphanysolutions.co.uk/searchengineoptimisation/18289757/SEO-is-a-simple-concept Website design is crucial to improving search engine optimisation (SEO), according to one expert. Aaron Wittersheim, president of US-based SEO firm Whoast, said that websites should be designed to appeal to both search engines and consumers, http://www.epiphanysolutions.co.uk/searchengineoptimisation/18287798/World-is-not-enough-for-Google Search engine giant Google has teamed up with National Aeronautics and Space Administration (Nasa) to improve the quality of moon images and maps. Available on the Google Moon website, new images are complemented with examples from the Apol http://www.epiphanysolutions.co.uk/searchengineoptimisation/18287763/Yahoo-purchases-Zimbra Web portal Yahoo! has announced the purchase of Zimbra, a company that provides web-based email to businesses. The deal is worth £175 million in cash and stocks and will see Yahoo! add to its already formidable customer base of 250 mill http://www.epiphanysolutions.co.uk/searchengineoptimisation/18286602/Google-reader-goes-multi-lingual US-based search engine Google has announced that its Google Reader program will now be available in eight more languages. Previously only accessible in English, it now supports French, Italian, German, Spanish, Korean, Japanese and two forms http://www.epiphanysolutions.co.uk/searchengineoptimisation/18286593/Baidu-outperforms-Google-in-China Chinese search engine Baidu continues to outperform Google in the major Chinese population centres, new research has found. A survey by China IntelliConsulting Corporation (CIC) found that the search engine was the most popular in Shanghai, http://www.epiphanysolutions.co.uk/searchengineoptimisation/18284166/Google-to-take-mail-offline? Google, the world's most popular search engine, may be about to release a version of its email service - Gmail - that is available offline. According to a report in India's Hindustan Times, highly placed sources in Google have re http://www.epiphanysolutions.co.uk/searchengineoptimisation/18284158/Powerset-takes-a-tilt-at-Google-crown Creating a search engine to rival or even outdo the seemingly unstoppable Google is something of a holy grail for many competitors. Lots of attempts to wrest the title from Google have been made in the past, but the latest challenger has exc http://www.epiphanysolutions.co.uk/searchengineoptimisation/18282945/Multi-lingual-search-engine-developed A search engine that allows people to look for images in more than 300 languages has been developed in the US. It was created by researchers at Washington University, who presented it to a recent trade summit in Denmark. The PanImag http://www.epiphanysolutions.co.uk/searchengineoptimisation/18280863/Google-calls-for-global-privacy-standard Google has called for a unified global privacy standard on personal data to be laid out by governments and corporate entities. The search engine made the call for such a standard when it a representative appeared at a United Nations Educatio http://www.epiphanysolutions.co.uk/searchengineoptimisation/18280861/Google-issues-moon-challenge Search engine Google has issue a novel challenge to entrepreneurs this week as it asked them to - literally - aim for the stars. The web portal is offering £15 million to the first private company that can land a satellite on the moon. http://www.epiphanysolutions.co.uk/searchengineoptimisation/18277063/Yahoo-teams-up-with-Bebo-in-advertising-deal Search engine Yahoo! has announced that it will be joining forces with social networking website Bebo in an advertising deal. The search engine will in future be responsible for selling most of the advertising space on the Bebo site, accord http://www.epiphanysolutions.co.uk/searchengineoptimisation/18275970/Chinese-internet-uses-polarised-around-search-engines A survey of internet users in China has concluded that most have become polarised around one or two search engines. According to the IDC report, Google and Baidu are the two top search engines in the country. Google is most likely t http://www.epiphanysolutions.co.uk/searchengineoptimisation/18273964/Internet-search-is-deeply-ingrained British web users followed through on more than 1.3 billion search results in July 2007, a report has found. This equates to more than 29,000 search results being found and used every minute, the Nielsen/NetRatings study revealed. O http://www.epiphanysolutions.co.uk/searchengineoptimisation/18272356/Most-people-dont-understand-web-marketing-consultant-claims Businesses - and especially small businesses - need to gain an active understanding of web marketing, it has been claimed. The advice comes from consultancy firm Web 4 Marketing, who said today that many businesses set up a website and assum http://www.epiphanysolutions.co.uk/searchengineoptimisation/18272587/New-e-book-aimed-at-novice-website-owners Small business owners and website operators may be interested to hear that a US internet marketer has released a book on online marketing techniques. The book - How to Make Money with Google AdWords and Yahoo Search Marketing - is aimed at s http://www.epiphanysolutions.co.uk/searchengineoptimisation/18271060/Spend-time-on-your-web-presence-businesses-advised Businesses with an online presence need to invest time and effort into their e-marketing strategy, it has been suggested. This is especially true for small to medium enterprises (SMEs), according to Landgate estate agents. Spokesman http://www.epiphanysolutions.co.uk/searchengineoptimisation/18269034/Expert-advises-targeted-online-marketing Smaller property companies who want to remain competitive should explore targeted e-marketing campaigns, according to Landgate. The online estate agent stated that smaller businesses must not only have a decent website, but must also activel http://www.epiphanysolutions.co.uk/searchengineoptimisation/18267606/Online-searchers-use-more-than-one-site Internet users show a marked trend towards using more than one search engine to find the result that they want, a new report has found. Neilson//NetRatings analysed search engine use between June and July this year and found that there was a http://www.epiphanysolutions.co.uk/searchengineoptimisation/18267591/Google-to-host-news-content-directly Search engine Google has added news content from four major providers to its website, it has been reported. The deal covers material owned by Associated Press, the Press Association, the Canadian Press and Agence France-Presse. Fr http://www.epiphanysolutions.co.uk/searchengineoptimisation/18266020/Wikipedia-has-Google-in-its-sights Wikipedia, a peer-edited online encyclopaedia, has announced plans to take Google on at its own game. The website is to enter the search engine market and attempt to wrest control from some of the big players in the sector. Accordin http://www.epiphanysolutions.co.uk/searchengineoptimisation/18266014/Google-most-popular-site-in-UK-for-July Leading search engine Google has been declared the most popular internet property in Britain. The award was given by internet monitoring service comScore and was based on the amount of visitors the site received in July. Google was