The latest industry news from the world of Search Engine Optimisation and organic natural search. Updated daily.
21st August 2008
Sign-ups for a service or sales of a product are only large-scale ways to measure customer conversions online, according to a Search Engine Watch writer. Tim Ash asserted that a number of smaller conversion actions should be considered as th... Conversions 'based on more' than sign-ups or sales >>
20th August 2008
US web users conducted three per cent more online searches during July than they did in the same month last year. This is according to a new study by Nielsen Online, which showed that Americans made nearly eight billion searches last month. ... American web searches rise 3% >>
19th August 2008
Google has topped an index of the search engines and portals that American consumers are most satisfied with. The search giant obtained a score of 86 - up 10.3 per cent compared with last year's figure of 78 - in the University of Michigan's... Index suggests Google is top for customer satisfaction >>
19th August 2008
Well-researched keywords can make all the difference between success and failure when it comes to search engine optimisation (SEO), according to marketing consultant Damon Segal. The expert said on realbusiness.co.uk that keyword research ca... 'Use keyword tools for better SEO' >>
18th August 2008
Search giant Google attracted the biggest number of unique web visitors in the US during July, comScore has revealed. The research company's latest report on the most popular US web destinations showed that Google received 141.6 million uniq... Google sees most unique visits in US >>
15th August 2008
Google will not be placing ads on its homepage in the future, according to chief executive of the company Eric Schmidt. Mr Schmidt said on the Mad Money with Jim Cramer television show earlier this week that the company is unlikely to deploy... Google 'ignoring' cash lure of homepage ads >>
14th August 2008
Brands should consider optimising their websites for search engines at an early stage to capitalise on an emerging search trend in the UK, it has been advised. Britons are overwhelmingly searching for brand names rather than generic keywords... Brands 'should plan for SEO early' >>
13th August 2008
Small businesses new to internet marketing may benefit from outsourcing complicated procedures to a third party, according to Alibaba.com chief executive David Wei. The expert said in an article for Livemint.com that while it is ideal for sm... Marketing outsourcing recommended for small firms >>
13th August 2008
About 70.77 per cent of US online searches took place on Google last month, according to new figures. The research, carried out by Hitwise, placed Google well above the likes of Yahoo!, MSN Search and Ask in the rankings, with Google breakin... Google sees 70.77% of US searches >>
11th August 2008
Uploading too many new articles to a website during a very short period of time could be detrimental to a website's search engine optimisation (SEO) campaign, it has been claimed. While making regular new updates can hold significant benefit... Too many updates 'can be bad for SEO' >>
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