Organic Search (SEO) News

The latest industry news from the world of Search Engine Optimisation and organic natural search. Updated daily.

31st October 2007

'Advertisers are not measuring user interaction'

Only a quarter of European online advertisers planning to launch social networking profiles are accurately calculating user interaction, claims a report by JupiterResearch. Cited in vnunet.com, the report says that companies are using engage... 'Advertisers are not measuring user interaction' >>

30th October 2007

'Mortgage technology providers not using SEO'

Most providers of mortgage technology are not making enough use of search engine marketing techniques. The analysis by Depth Public Relations (DepthPR) found that the majority of mortgage technology vendors are not using "keywords"... 'Mortgage technology providers not using SEO' >>

29th October 2007

September saw 'record' traffic for newspaper websites

Four out of five newspaper websites audited by the Audit Bureau of Circulations electronic (ABCe) benefited from a record number of visitors, says the Guardian. Guardian Unlimited received over 16 million unique visitors during September, an... September saw 'record' traffic for newspaper websites >>

24th October 2007

Yahoo! admits latest mistakes

Internet company Yahoo! has confessed to being 'too slow' in the online advertising market and is shifting its focus to compete with Google and Microsoft, reports Reuters. The company aims to become an "open" alternative to its riv... Yahoo! admits latest mistakes >>

23rd October 2007

Internet is "both a threat and a tool" for businesses

The online market has a better understanding of what the internet can really achieve, according independent investment manager, Brewin Dolphin. Over the last few years, businesses have become less "misled" about internet advertisin... Internet is "both a threat and a tool" for businesses >>

23rd October 2007

IBD: Google mobile results receive 'frustrated' response

Google executives are frustrated with the company's mobile search results, reports Investors Business Daily (IBD). According to IBD, Google chief executive Eric Schmidt said: "Our mobile searches are increasing rapidly compared to a yea... IBD: Google mobile results receive 'frustrated' response >>

22nd October 2007

Internet 'crucial' to marketing strategies

Having an online presence is of overwhelming importance to any business these days, according to the online marketer ClickMaven. As a demographic, internet users tend to have at least some disposable income and advertising on the internet is... Internet 'crucial' to marketing strategies >>

22nd October 2007

EU to continue examining DoubleClick takeover

Google's controversial proposal for a $3.1 billion (£1.52 billion) acquisition of the internet ad outfit DoubleClick, will continue to be examined by the European Commission (EC), it has been announced. The EC has said that it will look... EU to continue examining DoubleClick takeover >>

19th October 2007

Google profit leaps 46%

The world's leading search engine made $1.07 billion (£500 million) in the third quarter of this year, a 46 per cent increase from the same period in 2006. Google's announcement beat analyst expectations of the company's profit for what... Google profit leaps 46% >>

18th October 2007

Seek help with search engine marketing, advises IAB

Businesses should seek professional help when it comes to search engine optimisation (SEO), says the Internet Advertising Bureau (IAB). A meeting with a specialist search engine company will always benefit a business, it claims. They can pin... Seek help with search engine marketing, advises IAB >>

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