The latest industry news from the world of Search Engine Optimisation and organic natural search. Updated daily.
29th November 2007
News publishers are to propose a system which will give them greater control over search engine listings, according to new reports. The Automated Content Access Protocol (Acap) will allow news publishers to organise which pages of their webs... News sites suggest controlling search engines >>
28th November 2007
Businesses developing search engine optimisation (SEO) need to be prepared that it is a long-term marketing strategy, according to one expert. Steve Haar, senior director of media at Leapfrog Online, told Search Engine Watch that many compan... SEO is a 'long-term investment' >>
28th November 2007
Size is not important when it comes to establishing a successful web presence, claims MediaCo. According to the web publishing and marketing company, whatever their size, businesses with no online presence face "grave danger". ... 'Businesses need web presence to succeed' >>
27th November 2007
Internet company Yahoo! is to offer users a new way of searching the web, according to new reports. PC Advisor claims users will be offered a structured search where a number of options will be available after they type in their initial quer... Yahoo! announces structured search plans >>
23rd November 2007
Redesigning a company website can increase its success, reports Promotion World. The article highlights a number of changes a business can make to its internet site such as general promotion through search engine optimisation, email campaig... 'Redesign website to boost sales' >>
22nd November 2007
The Internet Advertising Bureau (IAB) is to appoint the first head of regulatory affairs in order to establish a more self-regulatory role in the online advertising industry. Reported in Precision Marketing, the new role will increase the in... IAB set to 'increase industry influence' >>
21st November 2007
US senators on the anti-trust committee have urged the government to subject Google's purchase of DoubleClick to "serious scrutiny". Google bid to buy advertising group DoubleClick for $3.1 billion (£1.5 billion) in April of t... Google acquisition review causes controversy >>
21st November 2007
Google continues to dominate the search engine world, according to new research. Online intelligence service Hitwise found that the search engine conducted 64 per cent of all US searches during October, an increase of three per cent from las... 'Google conducts nearly two-thirds of search' >>
13th November 2007
Profits from internet advertising increased by 25 per cent in the third quarter of 2007, revealed a new report. Returns totalled around $5.2 billion (£2.5 billion), according to the data from the Interactive Advertising Bureau (IAB) an... Online ad revenue rises again >>
8th November 2007
Microsoft has said it cannot comment on how the launch of Google's Android will affect the market as they are "just words on paper". Android is a software package for mobile phones, developed with a number of technology and telecom... Microsoft: Google only ahead in search >>
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