The latest industry news from the world of Search Engine Optimisation and organic natural search. Updated daily.
11th December 2007
Poker, MySpace and Britney Spears were the most searched-for terms during 2007, according to media provider Lycos. A report by the firm found that for the second consecutive year, more web users searched for poker than anything else. ... Poker and MySpace 'most searched' in 2007 >>
10th December 2007
A combination of appearing top in both organic and paid search can lead to a rise in consumer recognition of a brand, it has been found. A study by Enquiro Research found that web users were 220 per cent more likely remember a product or tra... 'Organic and paid search equally important' >>
10th December 2007
Advertisers need to combine traditional marketing techniques with online searches in order to effectively communicate with consumers, one expert has suggested. Reported by Chicago dBusiness News, Professor Don E Schultz opened the Search Eng... 'Search challenges traditional marketing models' >>
7th December 2007
A new business search engine has been launched in the UK this week. Sinequa, a French search vendor, aims to increase relevancy and content produced, reports IT Week. The firm's UK manager Colin Hadden said that the product generate... New addition to business search market >>
7th December 2007
Online publishers would benefit from creating their own sector-specialised search engines, it has been suggested. A study by E-consultancy and vertical search specialist Convera has found that 93 per cent of media and internet professionals ... 'Websites would benefit from vertical search' >>
5th December 2007
There are three ways to cheaply improve a website's search engine ranking, according to one internet consultant. Mark Bonnett, an e-Business consultant at the National B2B Centre, explained that applying basic search engine optimisation tech... Clear and simple rules to improve SEO, claims expert >>
3rd December 2007
Producing press releases with search engine optimisation in mind is key in creating online presence, according to one expert. Bill Balderaz, director of viral marketing for ClearSaleing, claims that keywords and links to blog sites are essen... SEO press releases 'effective way to reach consumers' >>
30th November 2007
The number of people accessing the internet via their mobile phones is increasing, claims Informa. The telecoms and media markets advisory service explained that the introduction of flat-rate data pricing by UK operators will make people mor... Mobile internet access 'no longer expensive' >>
30th November 2007
Google has announced it will apply to bid for wireless spectrum next January. In an auction by the Federal Communications Commission next January, the 700 MHz spectrum will be auctioned off to increase the airwaves available for internet and... Google to bid for wireless >>
30th November 2007
Some web users are being given the option to rank and reorganise the order in which search results appear on Google. The Labs-based experiment claims to allow surfers "influence your search experience by adding, moving and removing sea... Surfers to customise search with Google >>
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