Organic Search (SEO) News

The latest industry news from the world of Search Engine Optimisation and organic natural search. Updated daily.

17th December 2007

SEO 'constantly changing'

Search engine optimisation (SEO) is a continually developing process, it has been claimed. The American Chronicle reported that for businesses to keep on top of SEO, they need to "stay in tune" and be aware of any developments. ... SEO 'constantly changing' >>

17th December 2007

'Fewer clicks' result in increased business

Businesses which do not invest in professional search engine optimisation advice will fall behind their competitors, it has been claimed. Utopia Web Solutions warns companies that it is "essential" that internet users searching for... 'Fewer clicks' result in increased business >>

14th December 2007

Google to launch knowledge sharing tool

Google is launching a new user-generated tool to provide expertise on a variety of topics. Entitled a knol, the search engine is inviting web users to share knowledge by writing authoritative articles on the subject areas they know most abou... Google to launch knowledge sharing tool >>

13th December 2007

Recruitment firms 'benefit' from online techniques

Recruitment businesses need to "conquer some of the basics" to succeed in 2008, it has been claimed. According to Andrew Wilkinson, chief executive of recruitment and communications agency TMP Worldwide, the key to keeping up with ... Recruitment firms 'benefit' from online techniques >>

12th December 2007

'High search ranking increases brand association'

Not only are consumers likely to have increased recall of a brand with a high search engine ranking, but they are more likely to associate that brand with their search terms, according to a study by Enquiro Research. The example used in the ... 'High search ranking increases brand association' >>

11th December 2007

Google a "habitual" search engine

Considering the range of search engines available, it is "strange" that internet users have let Google dominate the market, reports the BBC. The news provider claims Google's popularity was originally down to its simply designed ho... Google a "habitual" search engine >>

11th December 2007

Poker and MySpace 'most searched' in 2007

Poker, MySpace and Britney Spears were the most searched-for terms during 2007, according to media provider Lycos. A report by the firm found that for the second consecutive year, more web users searched for poker than anything else. ... Poker and MySpace 'most searched' in 2007 >>

10th December 2007

'Organic and paid search equally important'

A combination of appearing top in both organic and paid search can lead to a rise in consumer recognition of a brand, it has been found. A study by Enquiro Research found that web users were 220 per cent more likely remember a product or tra... 'Organic and paid search equally important' >>

10th December 2007

'Search challenges traditional marketing models'

Advertisers need to combine traditional marketing techniques with online searches in order to effectively communicate with consumers, one expert has suggested. Reported by Chicago dBusiness News, Professor Don E Schultz opened the Search Eng... 'Search challenges traditional marketing models' >>

7th December 2007

New addition to business search market

A new business search engine has been launched in the UK this week. Sinequa, a French search vendor, aims to increase relevancy and content produced, reports IT Week. The firm's UK manager Colin Hadden said that the product generate... New addition to business search market >>

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