Organic Search (SEO) News

The latest industry news from the world of Search Engine Optimisation and organic natural search. Updated daily.

21st December 2007

Website without SEO "useless"

Search engine optimisation (SEO) is not an option but an essential feature of any successful website, it has been claimed. Commenting in her Search Engine Land blog, Jill Whalen, chief executive officer and founder of search marketing firm H... Website without SEO "useless" >>

20th December 2007

"Closing window" for cheap search engine marketing

Despite concerns over the expense, it is crucial that small and medium-sized enterprises (SMEs) invest in search engine marketing, it has been claimed. According to Ben Potter, sales director at search engine firm Leapfrogg, the cost of sear... "Closing window" for cheap search engine marketing >>

19th December 2007

'Lack of content affects SEO'

Websites which lack content will find their search engine optimisation (SEO) is affected, reports Eric Enge. The SEO expert, who is president of Stone Temple Consulting, made his comments to Search Engine Watch, warning companies that pages... 'Lack of content affects SEO' >>

19th December 2007

Google is advertiser's best friend, says expert

Google works helps advertising agencies target audiences, the company's national industry director of consumer packaged goods (CPG) says. Speaking to Brandweek, Kevin Kells suggests that many described Google as the "frienemy" of... Google is advertiser's best friend, says expert >>

19th December 2007

Businesses to invest more in SEO

Investment in search engine optimisation (SEO) is one of the business resolutions for New Jersey companies, research shows. Some 17 per cent of companies polled by internet marketing firm Samson Media described this as a strategy to make th... Businesses to invest more in SEO >>

17th December 2007

SEO 'constantly changing'

Search engine optimisation (SEO) is a continually developing process, it has been claimed. The American Chronicle reported that for businesses to keep on top of SEO, they need to "stay in tune" and be aware of any developments. ... SEO 'constantly changing' >>

17th December 2007

'Fewer clicks' result in increased business

Businesses which do not invest in professional search engine optimisation advice will fall behind their competitors, it has been claimed. Utopia Web Solutions warns companies that it is "essential" that internet users searching for... 'Fewer clicks' result in increased business >>

14th December 2007

Google to launch knowledge sharing tool

Google is launching a new user-generated tool to provide expertise on a variety of topics. Entitled a knol, the search engine is inviting web users to share knowledge by writing authoritative articles on the subject areas they know most abou... Google to launch knowledge sharing tool >>

13th December 2007

Recruitment firms 'benefit' from online techniques

Recruitment businesses need to "conquer some of the basics" to succeed in 2008, it has been claimed. According to Andrew Wilkinson, chief executive of recruitment and communications agency TMP Worldwide, the key to keeping up with ... Recruitment firms 'benefit' from online techniques >>

12th December 2007

'High search ranking increases brand association'

Not only are consumers likely to have increased recall of a brand with a high search engine ranking, but they are more likely to associate that brand with their search terms, according to a study by Enquiro Research. The example used in the ... 'High search ranking increases brand association' >>

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