Organic Search (SEO) News

The latest industry news from the world of Search Engine Optimisation and organic natural search. Updated daily.

14th January 2008

SEO 'should be combined with pay-per-click'

Search engine optimisation (SEO) and pay-per-click advertising campaigns can be combined to create a successful online marketing strategy, reports PromotionWorld.com. According to the website, pay-per-click marketing can be used as an altern... SEO 'should be combined with pay-per-click' >>

11th January 2008

Search marketing 'focus of online ad spending'

Search marketing is likely to be the focus of online advertising spending this year, which is expected to top £3 billion. According to a new report by E-consultancy, search marketing will account for the largest share of online ad spend... Search marketing 'focus of online ad spending' >>

11th January 2008

Design a 'vital aspect to SEO'

Web design and internet marketing have been cited as vital aspects of search engine optimisation (SEO) marketing. According to WebProNews, web design plays an important role in the process of encouraging traffic to a site and there are also ... Design a 'vital aspect to SEO' >>

10th January 2008

Indian firms 'embracing search marketing'

Search marketing is the only advertising method which allows firms to accurately assess the cost of each customer, it has been announced. The Business Standard reports that Indian businesses are increasingly interested in search marketing as... Indian firms 'embracing search marketing' >>

10th January 2008

Large firms 'must centralise search marketing control'

Large companies are struggling to achieve search engine optimisation (SEO) because they are finding it hard to control, it has been claimed. Commenting on a WebProNews blog, Mike Moran, author of Search Marketing Inc, has highlighted the pro... Large firms 'must centralise search marketing control' >>

9th January 2008

Large firms 'missing out on search traffic'

Search engine optimisation (SEO) is no longer simply about web pages, it has been reported. Commenting on his Search Engine Land blog, Dave Feldman, director of client services for search marketing firm iProspect, advised firms to optimise t... Large firms 'missing out on search traffic' >>

9th January 2008

Google performs record share of searches

Google's share of total searches in the US reached a record high of 66 per cent during December. According to online competitive intelligence service Hitwise, the leading search engine has increased its share percentage by seven per cent dur... Google performs record share of searches >>

9th January 2008

SEO "sought after speciality"

A company's ranking on a search engine is increasingly becoming a measurement of its marketing efforts, it has been claimed. Reported in the Bradenton Herald, David Spire, business technology adviser with US Computer Group, recommended that ... SEO "sought after speciality" >>

8th January 2008

Firms 'comfortable with search engine marketing'

Companies will become more at ease with search engine marketing and search engine optimisation this year, it has been claimed. Making his comments on a Bizcommunity.com blog, Evan Milton, strategy director at digital solutions firm Stonewall... Firms 'comfortable with search engine marketing' >>

7th January 2008

SEO 'allows small firms to compete'

Search engine marketing is a successful and cost-effective marketing technique, it has been claimed. Linda Jezard, owner of Advantage Positioning, a web development firm, told the Polk County Business Journal that search engine optimisation ... SEO 'allows small firms to compete' >>

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