Organic Search (SEO) News

The latest industry news from the world of Search Engine Optimisation and organic natural search. Updated daily.

20th March 2008

Audience for online news 'grew in February'

The online web audience for news grew last month, new figures suggest. According to comScore, the business/finance category of current affairs witnessed six per cent growth in February, while the general news category saw a two per cent incr... Audience for online news 'grew in February' >>

19th March 2008

Consumer control 'driving online retail'

People are moved to make complex purchases online because of the element of control this medium offers, it has been claimed. Phil Gates, marketing director of Glasses Direct, told E-consultancy that the "leap of faith" required by ... Consumer control 'driving online retail' >>

18th March 2008

Marketers 'divided on blogs'

Web marketers are divided about whether blogs are a useful tool for targeting consumers, a recent report observed. An article in Internet Retailer has noted that some companies are attempting to establish relationships with bloggers, despite... Marketers 'divided on blogs' >>

17th March 2008

Google 'thinks about the consumer'

The success of Google has been attributed to two factors by one industry organisation. According to the Internet Advertising Bureau's (IAB) Jack Wallington, the search giant has reached its dominating position through a combination of custom... Google 'thinks about the consumer' >>

14th March 2008

Video search 'needs to develop'

Methods of searching for video on the internet must be advanced, the leading industry presence has claimed. Phillip Inghelbrecht, head of strategic partner development at YouTube, told delegates at McGraw Hill's Media Summit that the lack of... Video search 'needs to develop' >>

13th March 2008

Car insurance customers 'more comfortable with complex web transactions'

People buying car insurance on the internet are increasingly comfortable with carrying out complicated account management actions in cyberspace, a new report asserts. According to comScore, last year saw a 15 per cent rise in e-servicing, wi... Car insurance customers 'more comfortable with complex web transactions' >>

12th March 2008

Plural searchers 'more likely to purchase'

Comparing singular searches with plural searches can reveal a lot about web users' online shopping intentions, it has been claimed. People who search with terms containing the word 'laptops' are more likely to buy a portable computer than th... Plural searchers 'more likely to purchase' >>

11th March 2008

Ignoring search marketing 'is not worth it'

Businesses without a web presence are losing out as the internet cements its position as a fundamental platform for purchase decisions, one industry representative claims. Technology Means Business is the industry standard accreditation for ... Ignoring search marketing 'is not worth it' >>

10th March 2008

Military clampdown on Google Street View

Google is no longer allowed to feature images of military installations after the Pentagon deemed its Street View feature a security threat. The authorities clamped down on the search giant after detailed photographs of Fort Sam Houston in S... Military clampdown on Google Street View >>

10th March 2008

Google Quality Scores to incorporate landing page load time

Google has announced that a new factor is to be incorporated into Quality Score, the search giant's system of determining the relevance of keywords. Writing on the Inside Adwords blog, the company's Vivian remarks that the process will now i... Google Quality Scores to incorporate landing page load time >>

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