Organic Search (SEO) News

The latest industry news from the world of Search Engine Optimisation and organic natural search. Updated daily.

21st February 2008

Credibility 'requires balanced customer reviews'

Incorporating bad reviews into product pages can be a good marketing tactic, according to a new report. Companies can improve their credibility by showcasing negative as well as positive comments about the items they sell, E-consultancy clai... Credibility 'requires balanced customer reviews' >>

20th February 2008

Majority of Brits are web users, says report

More than 60 per cent of the British population are active internet users, a new report asserts. And this figure could rise to 70 per cent by 2012, according to eMarketer's predictions. Karin von Abrams, senior analyst with eMarkete... Majority of Brits are web users, says report >>

19th February 2008

Unique item descriptions 'vital for SEO'

Search engine optimisation (SEO) will be boosted for e-commerce companies that write unique descriptions of their products, according to new advice. An article from sector publication E-consultancy advises that reproducing manufacturer's pro... Unique item descriptions 'vital for SEO' >>

19th February 2008

Search success boosted by colour, says Yahoo

Colour can be a good way to maximise the search engine optimisation of websites, a new blog post from Yahoo advises. On the Yahoo! Search Marketing blog, it is recommended that web design can be boosted by intelligent use of colour. ... Search success boosted by colour, says Yahoo >>

15th February 2008

GoCompare.com incurs Google's wrath

Getting on the wrong side of Google has cost one car insurance comparison site dearly, Hitwise observes. On his blog, the web traffic monitoring service's Robin Goad discusses the search giant's 'blacklisting' of GoCompare.com, which has see... GoCompare.com incurs Google's wrath >>

14th February 2008

SEO 'could be a 2008 success story'

Search engine optimisation (SEO) is increasingly attractive to marketers due to its lucrative returns and cost-effective nature, one expert observes. Writing on Marketing Pilgrim, Janet Meiners notes that some 57 per cent of marketers survey... SEO 'could be a 2008 success story' >>

14th February 2008

Live Search crawler updates from MSN

MSN has updated its Live Search crawler with a number of new developments to improve efficiency. Fabrice Canel of the Live Search Crawling Team writes on the Live Search Webmaster Centre Blog that the moves represent "a few steps more i... Live Search crawler updates from MSN >>

12th February 2008

Yahoo! turns down Microsoft

Search engine Yahoo! has turned down Microsoft's takeover bid, stating that it is not in the interests of the firm or its shareholders to accept. Microsoft bid £22.4 billion pounds for the company, an offer which Yahoo! claims "sub... Yahoo! turns down Microsoft >>

12th February 2008

SEO 'central' to web marketing

Search engine optimisation (SEO) should be the main aspect of any internet strategy, it has been claimed. Derek Gehl, SEO expert, stated on a Promotion World blog that SEO is one of the most cost-effective but successful techniques in online... SEO 'central' to web marketing >>

11th February 2008

'Open doors with SEO'

Search engine optimisation (SEO) is increasingly important for retailers, reports the Age. Tony Dalton, manager of archery supplies store Abbey Archery, told the Australian newspaper that investing in SEO has led to increased sales. ... 'Open doors with SEO' >>

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