'Use keyword tools for better SEO'

19th August 2008

Well-researched keywords can make all the difference between success and failure when it comes to search engine optimisation (SEO), according to marketing consultant Damon Segal.

The expert said on realbusiness.co.uk that keyword research can be made easier with the help of applications such as WordTracker and Google Hot Trends.

This can do much to ensure businesses do not miss out on potential custom by focusing on one key term when they should be optimising their websites for another, Mr Segal stated.

He went on to advise marketers to consider utilising popular misspellings and added: "If someone offers to optimise your website, asks you for the keywords but doesn't come back to you with suggestions for most-searched keywords – be suspicious.

"Without the research you really just won't know the right keywords."

Ben Gomes of Google recently explained on the Official Google Blog that the search engine has invested much in helping web users who do not know the correct spelling of the word or phrase they use to scan the internet with.

In fact, the search engine now departs from its key principle of not distracting users from looking at the top search listing by highlighting when a term has been misspelled in red.