Look online for growth, travel firms told

30th July 2008

The current downturn in the economy could mean that travel firms may benefit from looking to the online medium when it comes to marketing, it has been claimed.

Comments made by Roamfree.com chief executive Chris Dodd at a recent Eye for Travel conference suggested that travel companies making use of a flexible online marketing campaign could be better placed to deal with the challenges of a fluctuating market.

The expert also pointed to search engine optimisation as one of the key ways in which travel organisations can best take advantage of internet marketing, according to e-Travel Blackboard.

However, companies should be wary of relying too much on Web 2.0 marketing strategies, Mr Dodd warned.

Meanwhile, e-Travel Blackboard also reported Mark Wong of Preferred Hotel Group as stating at the same conference that branding is still the most important factor for travel suppliers trading online.