Firms urged to combine press releases with SEO

29th July 2008

Companies could see significant benefits from optimising their press releases for search engines, according to one expert.

Mark Jackson of Search Engine Watch explained that many firms still do not use press releases as part of their search engine optimisation (SEO) campaigns and advised these businesses to rethink their strategies, as such articles can boost their online presence.

He pointed out that optimised online press releases can not only provide a bridge between the company and the media, but they can also provide significant advantages when it comes to online marketing.

Mr Jackson advised press release writers to make appropriate use of keywords and to utilise a catchy headline, as well as include relevant links.

"There's great SEO value in having links on other websites linking to you, using keywords that you'd like to rank for within the anchor text of the link," he remarked.

According to SEO Tutorials, the best press releases do not use advertising-style language and are instead written in a newsier manner.