Google 'thinks about the consumer'

17th March 2008

The success of Google has been attributed to two factors by one industry organisation.

According to the Internet Advertising Bureau's (IAB) Jack Wallington, the search giant has reached its dominating position through a combination of customer awareness and brand commitment.

Mr Wallington said: "At the end of the day when the consumer is searching they want to get the most relevant and the best quality site back and Google put a lot of effort into making sure the consumer does."

The company carefully controls its brand image, which is evident in all its online and offline activities, the IAB representative commented.

Meanwhile, its simple approach has been a significant factor in propelling Google to its position as market leader, Mr Wallington noted.

Its homepage is among the most simple on the web and consumers visiting it appreciate this basic approach, he added.

The IAB assists members in engage their customers and developing their brands in its capacity as trade association for the marketing industry.