Ignoring search marketing 'is not worth it'

11th March 2008

Businesses without a web presence are losing out as the internet cements its position as a fundamental platform for purchase decisions, one industry representative claims.

Technology Means Business is the industry standard accreditation for providers of integrated business and information and communications technology assistance to small and medium-sized businesses.

Its head of operations, Dr Adam Le Gresley, has commented this week that firms who fail to embrace search marketing may find themselves left behind.

"Surveys have shown that a large number of people, when trying to locate a particular product or a specific business, will start off using a search engine," he said.

About 97 per cent of the British population have used websites to make a purchase in the past, a new investigation by the Interactive Media in Retail Group (IMRG) has discovered.

The corresponding figure is 85 per cent for the world's overall population, the IMRG study asserted.