Junior school 'dominates mother's day search'

28th February 2008

Google searches for 'mother's day' are leading users to a site created by a junior school in Kent, it has emerged.

Web traffic monitoring service Hitwise has revealed that the second non-paid link listed on page one of the search is a page designed by Woodland's Junior School, which received a quarter of all traffic from the term.

Robin Goad on his Hitwise blog says: "Whether by accident or design, the site is obviously extremely well optimised for mother's day searches and picks up a huge amount of traffic as a result."

The site reportedly received 142 per cent more traffic from searches for the term than Marks & Spencer, which paid for 97.7 per cent of its hits.

According to Mr Goad, this is evidence of the importance of organic search engine optimisation.

Marks & Spencer has this week been in the news as an online campaign by Unite, the UK's biggest union, criticises its alleged discrimination against migrant workers.