SEO 'free way to advertise online'

1st February 2008

There is no need to pay for a search engine to display a website, it has been reported.

According to the American Chronicle, although search engine optimisation (SEO) is time consuming and complex, it is a cost-free way of advertising on the internet.

The source explains that SEO is simply a term for improving a website according to search engine algorithms.

By correctly following the criteria, a website should naturally appear high on results for a particular term, it adds.

"The results which come through ethical search engine optimisation will be reliable and stable for a long period if you will be updating your website from time to time according to the search engines algorithms," the source states.

However, businesses can also use pay-per-click advertising, it continues, claiming that this is the "most demanding" internet marketing technique.

Firms can buy particular keyphrases relating to their product or service, in return for a search engine ranking them highly within its sponsored listings.

According to eMarketer, online advertising will pass £3 billion in the UK this year.