SEO 'should be combined with pay-per-click'

14th January 2008

Search engine optimisation (SEO) and pay-per-click advertising campaigns can be combined to create a successful online marketing strategy, reports PromotionWorld.com.

According to the website, pay-per-click marketing can be used as an alternative for unobtainable keywords.

"I suggest you implement both natural SEO and pay-per-click marketing for high conversion keywords," recommended Jimsun Lui, SEO director at Agog Digital Marketing Strategy.

Mr Lui also recommended that firms do not simply scan company leaflets onto their website as search engines will only recognise it as one image and will therefore not scan the leaflet for keywords.

All sub-pages of a website should be linked to more relevant pages, he added, giving them an increased chance of a high search engine ranking.

Google is currently the leading search engine in the market, performing 66 per cent of all US searches during December, according to figures from competitive intelligence service Hitwise.