HR suppliers catch on to internet marketing

6th November 2007

Human resource and employee benefits suppliers are planning to spend more on search engine optimisation during 2008, according to a new report by HRmarketer.com.

The companies are expected to spend more on direct email marketing and less on traditional print forms of advertising. They are also planning to use social networking and blogging sites to generate more leads to their websites.

According to the figures, suppliers do not use any one particular marketing strategy for more than a quarter of their sales leads.

"This shows that while budgets may shift, HR vendors are generally expanding their range of activities across the board," said chief operating officer for HRmarker.com Kevin Grossman.

The 2006 Bellwether Report revealed that more than ten per cent of UK companies are spending over 15 per cent of their advertising budget on internet marketing. This is more than double that of 2000.