Internet is "both a threat and a tool" for businesses

23rd October 2007

The online market has a better understanding of what the internet can really achieve, according independent investment manager, Brewin Dolphin.

Over the last few years, businesses have become less "misled" about internet advertising and now understand what is achievable and what is not.

They are now using the internet for what it really is - "a speedy mechanism for delivering content".

"Ordinary businesses understand where the internet adds value to their business and what it can be used for, which was not the case a few years ago," said John Clarke, an industry analyst for Brewin Dolphin.

He added that some companies are taking longer to adapt to online business but are using it to their advantage when they finally do.

News Corp has predicted it will make $1 billion (£487 million) from internet advising this fiscal year. Google profits have reached $1.07 billion during the third quarter of 2007.