10th October 2007
Small and medium-sized businesses are realising the strengths of online marketing, says E-consultancy.
It went on to forecast further growth as more consumers use Local Search and websites such as Yell.com. It predicted that this area is set to become "much more significant".
Linus Gregoriadis, head of research at E-consultancy, said that even if customers cannot buy the actual product or service online, they will still search the internet to find out about the company.
"No matter what the sector, companies are missing a trick if they don't have any kind of online marketing capabilities," he added.
According to the Office for National Statistics, the UK was home to 4.5 million business enterprises in 2006.
E-consultancy research shows that the average business spends 13 per cent of their budget for website design on usability. However 56 per cent of online marketers find time constraints the biggest problem when improving website usability, followed by a lack of internal resources and budget pressures.
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